What is a brand? Buildingbrands.com has I think the simplest and best definition I have come across – "A brand is a collection of perceptions in the mind of the consumer." Our business has a number of "brands" – Alticor , Quixtar , Amway , Nutrilite to name a few. What perceptions do those brands [...]

Alticor, and it's subsidiaries Amway and Quixtar, typically announce their yearly sales data at this time of year. Instead, an accounting change has been announced – Quixtar Annual Sales Announcement Corporate changes result in new financial reporting timeframe. In past years, Quixtar has typically announced its annual sales in October based on the September 1 [...]

The letter below was "leaked" and published on another site. I think it's content is so important that it deserved to be republished here.  October 19, 26 To qualified Diamonds, LOA Heads, and Business Managers During the first week of October, the Board of the Independent Business Owners Association International met with Quixtar leadership to [...]