The internet is not a broadcast medium

Over on the Amway Global Opportunity Zone, Amway Global lawyer Gary Vanderven has written a post Online advertising drives business. But just like on the road, rules apply regarding the rules around Amway business ownership and internet advertising. I found the following comment particularly interesting –

1. The posting of an IBO’s number and contact information in comments in blogs or online publications. This is considered non-local advertising and is prohibited by the Rules of Conduct.

What exactly entails “contact information”? It’s virtually impossible to post a comment on a site without supplying an email address and/or website. Corporate bloggers on the Opportunity Zone have even highlighted online reviews of Amway products that have included link to perzonalized websites. The Opportunity Zone itself requests commentators give a website address, and this is then linked to the commentators name on the post. The rule as just explained means that any ABO who comments on Gary Vanderven’s post and supplies a website, as requested, is breaking the rules if that link allows them to be contactable. Continue reading

Barnes & Noble to promote Artistry

The following news was posted this week on Quixtar.com –

Barnes & Noble partnership will introduce new customers to Artistry brand

Samples of Artistry essentials soothing creme to be shipped with every online customer order.
A complimentary¬ Artistry¬ģ essentials soothing creme Sampler Card will be packed into every Barnes & Noble order placed online starting September 11. The promotion is expected to run for about three weeks until Barnes & Noble fulfills 293,000 orders.
A sticker is being placed on every sample that directs consumers to order from their Independent Business Owner, visit www.artistryessentials.com, or call 800-253-6500.The order stuffer is intended to raise awareness about the great products available through your business and the¬ Artistry essentials brand. Make sure you and your downline are raising the awareness level with friends, family, co-workers, and acquaintances, so that when a Barnes & Noble customer is looking for a way to connect with an IBO ‚Äď they‚Äôll know just who to contact!

This is an interesting and innovative marketing approach! Checking the Barnes & Noble 2007 Annual Report, www.barnesandnoble.com receives over 138 million visits annually and had US$476,870,000 in sales in 2007. As the release above states, that means around 293,000 order in just 3 weeks – all of whom will be receiving complementary Artistry samples! Fortunately a google of Artistry turns up a positive view of the brand, unlike what happens if you google Amway where the results have been well and truly hijacked by the anti-Amway zealots.

This type of promotion, along with the upcoming Amway Global Tina Turner Live tour, accompanied by the Nutrilite and Artistry buses and the Amway Global Now You Know television and newspaper campaign, really encourages Amway Business Owners to be proud of their association with Amway, and to ensure their social network knows of their business.

I’m eager to see what the come up with next, and particularly eager to see what Amway in Europe has in mind, where they are looking for a direct marketing agency to support business owners.

The Real Amway Global Transformation

In his seminal work Good to Great: Why Some Companies Make the Leap… and Others Don’t, Jim Collins reports on some of the research he and his colleagues have done in to what transforms good companies in to great companies. One of the central tenets of the book his the “hedgehog concept”, based upon an ancient Greek parable:

The fox knows many things, but the hedgehog knows one big thing.

As he explains on his website, jimcollins.comContinue reading

Accreditation update

Over on Amway Talk it was noted that Amway Global/Quixtar has extended the accreditation deadline until the end of September. In the meantime, a quick check on the Quixtar website reveals that Jim & Margee Floor’s INA organisation has now been accredited. The INA article on Amway Wiki is a little lacking on information, if anyone can help, particularly with information on INA US leaders, please feel free to register and contribute!

The Quixtar website also lists the following new individuals as accredited –

John & Lori Dipaola, Tom & Robin Joseph, Randy and Kathleen Wolfe, Charlotte Maaskant Trust, Bob & Mary Smiley, Phil & Kathleen Wolf, Bill & Myrna McDonald, PTM Enterprises LLC, DD-120 Ltd

Are you on Facebook?

Frankly I’m not sure if Facebook is a passing fad or will actually be a useful tool. I’ve found it to be an awful good time-waster, but on the other hand I’ve also managed to renew contact with a bunch of old friends. What do you think?

For those of you who are IBOs and ABOs I recently found a new “official” Facebook Group for Amway Global IBOs and Employees. I while back I also started a The Truth About Amway FaceBook Group. How “useful” they are, I’ve no idea, but if you’re on Facebook, why not join? Or perhaps you agree, as I do to a certain extent, with this classic video –


More accredited organisations and IBOs

Amway Global has now named more accredited organisations and IBOs. The newly accredited organisations are Brad & Vera Doyle’s I-Team USA, Global Business Alliance (GBA) and International Connection (IC). I’m not sure who is with the latter two organisations. I heard last year that IC had merged into Network TwentyOne, it may be that some leaders elected to remain as their own independent organisation. Can anyone help with information?

Amway Global also named a number of individual IBOs as being accredited. The list so far –

Jeff Paullin, Terry & Donna Gallian, Andrea Clark, Janette & Milo Wilcox, Alyn & Geraldine Sovak, Wade and April Cowart, Diane Fahrenkrug, Brett and Rebecca Barlow, KBBT, Inc., Jorge & Nessa Gutierrez, BIJA of Sarasota, Alan & Lori Mitchell, Norma Buttrick Teerman & John Teerman, John & Pam Marta, Holpp Enterprises, Inc., Eastburn & Associates, Inc., Don & Janice Berman, Ray and Judy Clem, Maureen Minaudo, Robert & Eva Chavez

Congratulations to all! The accreditation process I believe will lead to a more professional reputation for Amway.