Amway Global Accreditation: transformation or a sad joke?

In general I don’t like being critical of people, and I especially try to avoid being so in public. What’s more, with regards Amway, part of my “mission” with TTAA is to try to provide some balance to the excessive criticism of Amway on the Internet. Sometimes however, I encounter things that I believe are so proactively damaging to Amway’s reputation that I must speak out, even though I’m sure I’ll make some enemies out of friends. This is one of those times.
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Welcome to The Truth About Amway

The Truth About Amway is an independent blog, with discussion, opinions, facts, myths and news about the Amway business around the world. It is dedicated to revealing the myths and misconceptions about Amway that abound on the internet. Continue reading

Proctor & Gamble vs Amway et.al case finally over

The seemingly neverending Proctor & Gamble satanism case is finally over. Amway was dismissed from the case long ago but after numerous courts in numerous states and numerous appeals, 4 (now former) distributors (including Randy Haugen) were finally found guilty of damaging P&G’s business and fined over $19 million dollars.

On November 24 the court was notified they have settled and the case is over.

Artistry hits the airwaves

Over on the Artistry focussed All Dolled Up Opportunity Zone Blog, regular blogger Jessica Ellis has handed the reins for the day to Lindsay Martin from Amway Global Media Relations. Lindsay gives a great rundown on one of Amway Globals recent initiatives to increase media and public awareness of the Artistry skin care and cosmetics brand. A few weeks ago they flew a number of “opinion leaders” in the cosmetics and beauty field to Ada, Michigan to check out the science and manufacturing behind Artistry products. One local show, Take 5 from Grand Rapids WZZM Channel 13 has already aired a segment on the tour and posted it online.


The show gives a brief but enlightening insight into what a leader Artistry is in the field of skincare. Chuck Lia on his Speaking of Amway blog has posted the first of his Ten Points That Set Amway Apart series and talks about Amway’s unrivalled history in the direct selling field. I have little doubt that one of his future points will be the amazing R&D team that Amway has backing up the products we IBOs market. It’s an award winning story that the world, and Amway business owners, need to hear. Just recently, Amway’s Artristry Creme LuXury product won an award for packaging design and several of Nutrilite’s scientists won a prestigious international research award. To the best of my knowledge no other direct selling firm even comes close to Amway in Research & Development, and few, if any, health & beauty companies either.

Every Kick Counts – All 10 Million of them!

A week ago, as noted by Sven on Amway Talk, Amway Europe websites announced a new “viral” campaign centered around Team Nutrilite star Ronaldinho would be launched today, December 1, 2008.

As of 2200PM GMT the www.everykickcounts.com website has not yet been updated, however I’ve been doing some digging in this campaign definitely looks interesting. You know all those chain mail spam emails you get, claiming that if you forward the email to your friends, Microsoft or some other company will donate money to some great charity or another? And how they’re pretty much all hoaxes?

Amway is about to change all that.

As you might know, every time Ronaldinho kicks a goal, Amway donates $10,000 to the Amway One by One campaign for Children. Well, now the rest of us, and I mean everyone, has the opportunity to join in the fun. Apparently what’s going to happen is you can register on the Every Kick Counts website, and every time you send an email to a friend or message it to them via Facebook or Orkut, Amway will count that as a “kick” and donate to the campaign. Your friends of course can then “kick” the ball on to their friends and so on and so on, and you can track your “kicks” as they go around the world! From some text I believe will be on the new site-

Can you help us reach 10 million kicks? It’s easy. Just send one to your friends. They’ll get an email from you and Ronaldinho, encouraging them to kick it on. Because for every kick, NUTRILITE™ will make a donation to the AMWAY ONE BY ONE™ campaign. Then come back and check to see where in the world your kick has gone. Or start another one. Because Every Kick Counts.

What a great viral campaign! Truly showing the power of “word of mouth” networking, getting the Nutrilite and Amway brands out there, and continuing the great work Amway is doing for children in conjunction with UNICEF and other great charities around the world.

Amway blog roundup

For those awaiting my next post, as alluded to last week, my apologies. I injured my shoulder and haven’t been the most efficient computer user the last few days. Hobbies like blogging have taken a lower priority!

I promise to have something up soon, but in the meantime a very strong recommendation for Chuck’s new post, the first of Ten Points That Set Amway Apart.

Also today, keep an eye on http://www.everykickcounts.com – a new Nutrilite campaign featuring Ronaldinho is due to be launched some time today. Mikael over on his swedish Amway Global blog is also keeping an eye on it – Every Click Counts – Nutriway och Ronaldinho stöder barnen! as well as highlighting a book published last year in Sweden about the direct selling industry, including a section on Amway – Amway, Världens största Direkthandelsföretag!

Meanwhile, Network Marketing Ireland has a very encouraging report on the rebirth of Amway in Ireland – Amway Bounces Back and Founders Crown Ambassadors Dr Peter & Eva Müller-Meerkatz have posted a few photos from their recent trip to the European Diamond Advisory Council meeting in Munich. I think it would be fabulous if other top Amway leaders followed the example of the Müller-Meerkatz’ and start their own public blogs, telling the world what life is like as a successful Amway business owner.

Finally, don’t forget to keep up with the latest news on Amway Watch and the latest gossip on Amway Talk!