Amway Australia, 40 years on and taking the lead

Amway Australia 40 yearsAmway Australia was the first Amway market to open outside of North America. The story goes that Rich DeVos said it was similar enough to America to try out Amway there, but far enough way that if it failed nobody would know! Well, last month Amway Australia celebrated 40 years in business, and while, like all businesses, it’s had its ups and downs, “failure” would not be close to an appropriate description!

I’m unfortunately not able to easily track most Amway Asia markets, but Amway Australia & New Zealand (the two markets merged several years ago)  is in my opinion leading english speaking markets in their use of both “old” and “new” media in the past year or so. They’ve been doing innovative videos for years, with many now available on the Amway Australia Youtube channel, but recently things have been going to a whole new level. In the last year or so they’ve launched social media channels such as -

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