Alticor, Amway’s parent company, has reported record sales of $8.4billion for 2009, a 2.3 percent increase of 2008. Real growth, accounting for currency fluctuations, was 5.9%.
Apart from Amway, the sales figures include revenue from other Alticor concerns such as Amway Hotel Corporation and recent acquisitions like Gurwitch Products and Metagenics, however the bulk of the sales is from the direct selling giant, Amway Corporation.
As noted with last years sales release, Amway is not providing breakdowns of particular markets, however they did note -
Strong regional sales in China, India, Southeast Asia, and Korea continued in 2009, while the 2008 relaunch of the Latin American market yielded a second year of more than 50% percent increase in volume in the region.
Over on AmwayTalk there’s been some discussion for a few weeks on Amway’s 2009 sales data and contributors have managed to track figures for a few countries thanks to local affiliates releasing their data.
| Market | Change |
|---|---|
| India | +25% |
| Colombia | +115% |
| Ukraine | +18% |
| Taiwan | +12.5% |
| Malaysia | +2.9% |
| Romania | -8% (first 9 months) |
| Thailand | +15% |
| Russia | 0% |
| China | 4% |
Other direct selling companies reported similar issues with currency fluctuations and continuing world financial challenges -
- Avon reported 2009 sales of $10.4 billion, down 3% on 2008 but with 6% growth in local currencies.
- Herbalife reported sales of $2.3 billion, down 1.5%, but with 5% local currency growth.
- NuSkin/Pharmanex however reported growth of 7% to $1.3 billion, unaffected by currency fluctuations.
- Tupperware down 2% in USD terms, to $2.1 billion, up 6% in local currencies.
All in all a good result by Amway, but it’s going to be hard going to make it to sales of $12 billion by 2012, the companies stated goal. I’m curious to hear people’s thoughts on what Amway can do to help increase sales a further $3.6 billion in the next 3 years – come over and join the discussion on this on Amway Talk.
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What I love about this is even if it was a 200-300 million dollar increase from last year it was still an INCREASE which is hard to say for a lot of companies that were hit hard by the recession. And we are not even done yet, we are poised to hit another wave of the recession and yet Amway Global will continue to grow. Quite an amazing company to be able to do that with 0 stock and 0 debt. Pretty amazing.
Hey, Actually amway reported about 13% increase in the turnover in China!!!!
http://www.chinaknowledge.com/Newswires/News_Detail.aspx?type=1&NewsID=32377
When i converted in the dollar terms it was around $2.9 billion, contributing 25% of annual turnover of Amway global.(I am talking about amway china)
Feels great that i am part of it and i am very optimistic that i am in India which I think the next biggest market in terms of potential!!!!
So does that mean also that “Avon” is technically the largest direst selling company? at over $10 million?
Avon is the largest direct selling company, however it’s “multi-level” aspect is relatively new and still only a small part of their operations. Thus Amway is the largest network marketing company and the second largest direct sales company.
Will have to do something about that ha. They have less products then Amway but have a better imagine so i suppose it worked out that way. Still have to get number 1# in everything won’t we. Be network marketing pro’s!
Well, Avon is also operating in a lot more countries than Amway. Makes a difference
We’re closing the gap in sales though!