Alticor, Amway’s parent company, has reported record sales of $8.4billion for 2009, a 2.3 percent increase of 2008. Real growth, accounting for currency fluctuations, was 5.9%.
Apart from Amway, the sales figures include revenue from other Alticor concerns such as Amway Hotel Corporation and recent acquisitions like Gurwitch Products and Metagenics, however the bulk of the sales is from the direct selling giant, Amway Corporation.
As noted with last years sales release, Amway is not providing breakdowns of particular markets, however they did note –
Strong regional sales in China, India, Southeast Asia, and Korea continued in 2009, while the 2008 relaunch of the Latin American market yielded a second year of more than 50% percent increase in volume in the region.
Over on AmwayTalk there’s been some discussion for a few weeks on Amway’s 2009 sales data and contributors have managed to track figures for a few countries thanks to local affiliates releasing their data.
|Romania||-8% (first 9 months)|
Other direct selling companies reported similar issues with currency fluctuations and continuing world financial challenges –
- Avon reported 2009 sales of $10.4 billion, down 3% on 2008 but with 6% growth in local currencies.
- Herbalife reported sales of $2.3 billion, down 1.5%, but with 5% local currency growth.
- NuSkin/Pharmanex however reported growth of 7% to $1.3 billion, unaffected by currency fluctuations.
- Tupperware down 2% in USD terms, to $2.1 billion, up 6% in local currencies.
All in all a good result by Amway, but it’s going to be hard going to make it to sales of $12 billion by 2012, the companies stated goal. I’m curious to hear people’s thoughts on what Amway can do to help increase sales a further $3.6 billion in the next 3 years – come over and join the discussion on this on Amway Talk.