There’s been a bit of discussion recently on various Amway-related websites about an energy drink called All in Energy, apparently marketed primarily through poker tourneys. All in Energy, much like XS Energy (marketed by Amway and Quixtar) comes in multiple flavours, is sugar free, and has large doses of B-vitamins and various energy-boosting herbs.
The internet “chatter” came about because it was noted in an article about a poker tournament sponsered by All in Energy that the CEO of All in Energy is a man by the name of Greg Duncan. XS Energy is co-owned by Amway and WWDB Triple Diamond Greg Duncan. An almost identical product, and the owner/management have the same name? Surely not coincidence?
Some folk have queried why this is allowed, or if Quixtar is even aware of it. In the past year there’s been quite a deal of publicity about Quixtar’s “no-compete” rule – that is, that IBOs are not allowed to compete directly with Quixtar or Quixtar products while IBOs or for at least 6 months afterwards. Is Triple Diamond Greg Duncan actively breaking the rules? A quick check of the actual rules quickly clarifies things –
6.5.1. For purposes of this Rule 6.5., “Compete” means to own, manage, operate, consult for, be employed by, or participate as an independent distributor in (a) any other direct sales program using a multilevel or “network” marketing structure, or (b) any other enterprise that markets, through independent distributors, products or services functionally interchangeable with those offered or marketed by the Corporation.
The Quixtar rules clearly define “compete” as only applying to products marketed through network marketing/MLM or independent distributors. By marketing All in Energy drink, Greg Duncan is not breaking Quixtar’s rules.
In fact, or at least in my opinion, the success of All in Energy drink can be a marketing boost for Amway and Quixtar IBOs. How? Well, XS Energy drinks and All in Energy drinks are clearly very similar products. Indeed, I expect they come out of the same factory. But look at the prices –
XS Energy drink is more than a dollar cheaper, even at full retail price. Obviously it’s an even better deal for IBOs! So now, when trying to market XS, there’s a direct competitor on the market, with similar formulations, and IBOs can clearly point out that buying XS through Amway and Quixtar is a better deal.
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