Back in September I reported on Amway Australia running a full page advertisement in The Australian and last month on this great video featuring Olympic Gold Medallist Libby Trickett. Amway has continue the marketing push with a new full page ad today, this time further promoted by an additional ad on the front page of the paper. The ad again highlights Amway Ambassador Libby Trickett and Nutrilite Ambassador champion cricketer Adam Gilchrist, as well as prominently featuring Founders Platinum Tamsen Sala – daughter of Founders Crown Ambassadors Mitch & Deidre Sala. Tamsen and several other “second generation” Australian IBOs are also featured in “success story” videos on Amway Australia’s website.

Another interesting feature that international IBOs may find of interest is the Amway logo at the top of the page. I’ve heard that this logo, with four rings or swirls, may be launched worldwide, including North America. The following video from Amway Australia’s youtube channel explains the concept behind it -