Former Quixtar Executive Diamond Orrin Woodward, aided and abetted by an anonymous commenter claiming to be an Amway Australia IBO (whom I suspect is former Executive Diamond Trevor Chatham), has been taking a swipe at Amway Australia quite a bit in some recent blog posts. The anonymous commentator has made various false claims, for example that “the REALITY is that 95% of those who have managed to reach Diamond once, never again reach that level of 6 Platinum IBOs”.

This was easily proven false by a quick check on Amway Wiki which showed that nearly one third of Amway Australia diamonds have gone on to qualify at levels higher than Diamond! Clearly you can’t do that if you’ve never requalified at Diamond. The commentator also claimed that Amway Australia sales reached a high of $290 million in 1993. At the time Amway Australia was part of a publicly listed company, Amway Asia Pacific Ltd. Again, as easily found on Amway Wiki, Amway Australia sales for 1993 were actually nearly half that – $148 million.

Two clearly and provably false statements. What else has he said that is wrong?

Now, I don’t want to deny that Amway Australia, like Amway North America and Amway UK, has been struggling for growth in recent years. In my opinion, over the last decade Alticor and IBO leadership have been a little too focused on new market openings and not made changes when and where they’ve been needed in existing markets (such as dealing with Internet reputation issues). But if there are problems, as evident looking at the real data, why the falsehoods and doomsaying in the comments of Orrin Woodward’s blog? Why not just deal in the facts? Well, as I said, it’s my belief the commentator is Trevor Chatham. Chatham was kicked out Amway Australia for what Amway thought was unethical practices. The language style and claims are virtually identical to those Chatham has already been found guilty of ignoring a court order for spreading. What’s he doing now? MonaVie. Yup, he’s just bad mouthing the competition, aided and abetted by Orrin Woodward.

Meanwhile, Amway Australia moves on. They’ve introduced the Amway Australia Business Centres, which I think are a great initiative, and I’ve recently learned an extremely well known Australian sports star has been signed as a new member of Team Nutriway (Nutrilite is marketed as Nutriway in Australia, New Zealand, and Scandinavia). Nope, not the fellow to the right (more on him below). Like Asafa Powell, Ronaldinho, Sanya Richards, Liu Xiang, and Jen Stuczynski, the new spokesperson will be promoting Nutriway products. This month’s Amway Australia Because Magazine reveals however that another Australian sports star is doing more than just acting as a product spokesperson. Yup, the fellow to the right. Rugby Union and Rugby League football champion Mat Rogers and his girlfriend, model and television personality Chloe Maxwell, were recognized this month as a new Platinums. Here’s what they had to say about the business -

Mat Rogers and Chloe Maxwell are two very well known Aussies. Mat plays professional rugby league and previously played union. Chloe has worked as a model, actress and television presenter. So how is it that this famous couple became Platinum IBOs? Mat explains that Founders Executive Diamond Gad Ghabrial first introduced the business plan to Mat six years ago, but back then, the timing wasn’t right. When Chloe first met Gad and his wife Melissa, she was intrigued by their fabulous lifestyle and wanted to know what their secret was. In December 26, Gad showed Chloe the plan and she joined straight away.

Chloe says her life would have nowhere near as much value if she hadn’t joined the business. “I would be doing empty, meaningless, vacuous television and media commitments for companies with no real integrity and getting paid once for the work that I’ve done, spending it, then having to do more of the same. I shudder to think what my life would be like without this amazing company!”

Mat agrees: “I’d probably be investing in shares or property and then hoping or praying that when I retire in two years I have enough ongoing income to live a decent life. The reality is without this business I’d be straight into the workforce, but not anymore.”

While Orrin Woodward and Trevor Chatham or some other anonymous ex-IBO keep trying to damage Amway Australia with false facts, true champions just keep on building and growing their businesses anyway.

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