Amway buys XS energy drinks

All_Cans_BowlingPin[1]As many IBOs know, XS Energy Drinks (known as XS Power Drinks in Europe) originated as a  “healthier” energy drink product created by two IBOs, David Vanderveen and Scott Coon. It was manufactured by a company called Logic Nutrition and resold through Amway (and earlier, Quixtar) and has been a huge success, with recent expansion out of North America and Australia and in to Europe and Asia.

Well today XS has announced on their XSNation Facebook page that they have now been acquired by Amway. Co-founder David Vanderveen will take on an executive role at Amway as Vice President, General Manager of the XS brand.

Congratulations David and Scott, I’m sure you got a great price!


5 thoughts on “Amway buys XS energy drinks”

  1. Will that benefit the ibos probably not but it will the founders of amway. They are not looking out for the little guy just remember that. You are being used never forget that.

    1. is this coming from someone who read all about and knowledge of amway ?? or is an opinion of an outlooker

  2. That’s great news. I always enjoyed the XS Energy drinks when I was an IBO. The whole purpose of building a business is so you can sell it one day and cash out. I’m sure they got a great price as well. It’s good to see them stay with the company as a brand manager with Amway.

    The energy drink market offers a huge potential for Amway, especially with the younger generation. I hope they will continue to promote the brand and gain more market share. They have nowhere to go but up!

  3. This is awesome news! i spoke with XS’s marketing manager recently and i can tell this will only mean bigger and better things for the brand.

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