Amway revenues drop 12% to $9.5billion

Primarily due to the weakening Chinese economy and unfavourable exchange rates, Amway’s revenues dropped to $9.5 billion in 2015. 70% of the top 20 markets saw growth, including, notably, Amway’s oldest market, the United States. Older markets such as South Korea, Japan, Taiwan, and Malaysia also experienced growth, as did Latin America.

No figures were reported for Western Europe or Australasia. Russian media reported a 5% drop in that market.

The top 10 markets for Amway in 2015 were China, South Korea, United States, Japan, Thailand, Russia, Taiwan, Malaysia, India, and Ukraine.

9 thoughts on “Amway revenues drop 12% to $9.5billion”

  1. Amway’s revenue has dropped in India too mainly due to news relating to banned amway products in India. There are multiple amway products banned in India by FDDAI, having said that other products sell well too.

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  2. The reduction seems heavily influenced by china where as i said in commenting 2014 sales a major problem seems to have arose in mid 2014. This does not seem to be resolved so more headwinds for 2016

    1. The chinese economy has slowed and the US dollar has risen. Given how much of Amway’s sales are in China, anything other than a drop would have been a quite remarkable result.

      1. Why is Amazon doing so well? They sell products online, just like Amway. But they do more than 10x’s the volume, with no distributors. There’s no one out there explaining the Amazon model, they launched the site and put out some ads and off it went. As a matter of fact I never see an ad today from Amazon. For one thing their site is better, another thing is the free shipping and the fact that you can add them to your smart tv and shop has to be helpful. I remember Amway talking about having their own channel in the early 80’s.

        1. Depends how you define “well”. I suspect Amway makes a deal more profit than Amazon does! I’d also note that Amazon actually built itself on affiliate marketing, which is a type of multilevel marketing. I don’t know if I’d consider Amazon to be a better site, but I agree that shipping costs make a difference. I doubt smart TVs contribute much.

          Amazon and Amway though are different models. Amway’s about opportunity for the distributors – it’s virtually impossible to make more than a few bucks as an Amazon affiliate – and about being a profitable company. Amazon took 20 years before they had a profitable quarter.

          What I do wish Amway did – and I suggested this years ago – is what Amazon started a few years back with “pick up centers”. Order online and go pick it up immediately, no waiting. Amway actually has this in several markets and it’s hugely successful. Right now I’m out of XS and just had a friend call and ask for some Daily. I’m not ordering for another week or two because I don’t want to spend the shipping and will consolidate orders to get an extra rebate coupon. If they had a pickup center I’d be on the way to get it right now instead!

    2. Amway just annonced 2016 sales down 7% from 2015.

      Continuing issues in China account for most of the continued decline seen over the last 3 years

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