Amway UK Flagship Centre – First Look

One of the innovations Amway has been launching around the world is more “brick and mortar” locations to help promote Amway and Amway brands. While there have been Amway Experience Centre’s for ABOs in some countries for some time, these were primarily targetted to the ABOs, not their customers and prospects. By contrast the new business centres seem to have been designed with the idea that ABOs can take their prospective clients and business partners along to get a better idea about Amway, as well as simply providing a visible location to increase credibility and provide a product pickup location. From what I understand the impetus for their introduction came out of their success in the Chinese market, where the government banned direct sales for several years, forcing Amway into changes.

It’s my belief the product pickup location idea may be an underestimated benefit of the new locations. People today love the convenience of internet shopping, but they also want things fast. One of my favourite computer stores allows me to order anything online (and pay for it if I choose) and then drop down to one of their pickup centers to get my order immediately. It makes for very fast and convenient shopping. I’d love to do the same with my Amway orders, alas there doesn’t appear to be any plans to introduce them in my corner of the world any time soon.

Amway UK has had a few challenges the past couple of years and their new “flagship centre” will be a welcome boost to the company there. I’m not sure when it’s due to open, but the design agency responsible for it’s construction, Mynt, today posted a blog with some shots of the interior and it looks sensational.

Check out the other pics on the Mynt Blog

Update: Amway apparently asked Mynt to pull the pics until the official launch. Guess I’ll just have to show them here then 🙂 – click below

Great job guys!

6 thoughts on “Amway UK Flagship Centre – First Look”

  1. I’m currently living in Korea (but an IBO in the US). In Korea they have many Amway Plazas or AP’s as they call it that are well designed, very hands-on, and has meeting/seminar rooms for different groups. I’ll be posting some photos of the Seoul Gimpo AP in the near future on my blog!

  2. We have a couple of POPs (Points of Presence) in Australia, with plans to expand the idea. The original one in Castle Hill (western Sydney).. we have a new one South of Brisbane (north of the Gold Coast) and one being build in Perth.

    It really is great. New propects can get a hands on experience… when they come to the center, they’re generally amazed – and it gives them a reassurance that this is a legit business with real products, and real people and a real company behind it. The Diamonds here are always at the Centers taking full advantage of it!!

    Oh, and the order, then pick up thing is great! IBO’s in Sydney and Brisbane are spoilt. I’ve done a couple of trips to Brisbane, and stopped in at the center up there to buy my XS and protein bars etc etc…. much better than lugging it up in carry on! 🙂

  3. I wish we could get something like this in the United States. It is really classy looking.

    We used to have an Amway Regional Service Center in the Des Moines, Iowa area. It was great to be able to go there and pick up my orders. I was really disappointed when they closed it and switched all of us in the Midwest back to the Michigan Service Center.

    In the U.S. we can shop online at Ace Hardware and have it shipped to the store which is great, but we have to wait until it arrives in the store from the time we placed the order, which is about one week. The real advantage to that is that we don’t pay any shipping charge.

    The most convenient Partner Store now is Office Depot. We can request a card that says “Amway Global Brick and Mortar” on it and it is swiped like a credit/debit card at the register to get our PV/BV. We don’t even have to place the order online. We just go to the local store, put the items in a cart, go to the register, pay for the items, swipe the card, and get our PV credited, which shows up about a month later. Even though Office Depot might be more expensive on some things, I buy them there anyway to get the PV.

    That’s why I think the Amway stores in the U.S. would give us a real boost to new growth.

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