Amway UK & Ireland – Update from the Corp

Here's the latest communique from Amway to leaders in the UK & Ireland. Some interesting points, I've highlighted a few. In particular note the way the corp is handling bonus payouts for Platinums, with an income guarantee, as well as reinviting all of last years qualifiers on LTS – well done Amway. We still have to wait to see exactly what the "new business model" is.

Dear Platinums and above in the UK and the Republic of Ireland,

I would like to take this opportunity to update you on the many constructive and positive developments that have taken place over the last 3 weeks since our meeting at Whittlebury Hall. Before I do though, I would like to thank all of you who attended that meeting, for your support. Similarly we thank those of you who have supported our roadshow events throughout the region over the past 2 weeks. It is our hope that through our efforts to be absolutely transparent with you and your groups, that we can build a foundation of trust going forward. Granted some of this information-sharing has not been encouraging, but rather this than no communication at all. Your collective feedback has been understandably passionate and underscores the deep commitment that many of you have to this business.

We recognise the need for Amway to be as supportive as it can to you, our leaders, over this challenging period. For this reason, I am pleased to announce the following additional "relief measures" for you until the end of this fiscal period:

  • Platinum Income Guarantee: we will take the average monthly earning of each Platinum over the months of January, February and March 27, and apply this as a minimum guarantee over the months of June, July and August 27.
  • LTS: In addition to inviting all last years qualifiers to this year's event, we will remove entirely the New Sponsored Volume requirement for new qualifiers in this fiscal year.

The UK Affiliate Management will provide confirmation and detail of these measures and their implications, by separate mail to each of you.

I am also pleased to inform you that we have established a clear working model for a new mode of operations for the UK and Republic of Ireland business going forward. This model has been developed over the past 6 weeks in conjunction with some senior international leaders, a UK Interim Advisory Council, and senior Amway executives from Europe and the USA. We returned yesterday from a meeting of the Office of the Chief Executive, in Ada, and received full endorsement for our proposal. We firmly believe that this new mode of operations will address the concerns of the DTI on the one hand. On the other, it will build on the best part of what Amway has to offer namely, the talented people in our network organisation. By the same token we will retain identity as a multi-level marketing business and as a business opportunity business.

During the month of August we will seek to engage with each and every one of you to go through the new model in detail, before launching anything into the market. This will be followed, as promised, by another group Platinum meeting at Whittlebury Hall probaly in late August or early September. This time we will take an additional day to allow for discussion with yourselves on how the business could be presented, promotional opportunities, SIP Programs, training requirements and so on.

During mid to late September, we plan to relaunch our new mode of operation in the UK and Republic of Ireland. This date may change, but we are currently working to a September deadline and will confirm this with you in the next weeks. The idea is for this relaunch to take the form of an major Exposition over a number of days in a central location. Thus we will be able to provide people the flexibility to attend at their leisure and for us to be able to accommodate many people. Over a period of a few days, we will seek to provide mainly an opportunity for existing IBOs to be re-certified into the new mode of business. In addition we also be training in different aspects of the business, offering special promotions, gifts for people, hosting expert speakers from around the world of Amway and so on. Naturally, we will look for a way to subsidize those people who have to travel a distance to attend.

I must conclude by reiterating the support from all of us at Amway, both in Europe and in Ada, to you and your groups in the UK and Republic of Ireland. Resolving this crisis and coming out on the other end with a stronger, sounder business for all stakeholders, including the consumer, is a priority for the corporation. Right now, we believe there is cause for optimism and excitement for the future and we look forward to sharing more details with you in the coming weeks. Your support for the achievement of a successful outcome is crucial.

Sincere thanks to you all.

Peter Strydom

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