Category Archives: Amway Facts

Amway Average Incomes 2012

Amway North America has a new Business Opportunity Brochure (BOB) out and it has some new statistics on average incomes.

Average Highest
Q12 Platinum $55,042 $190,264
Founders Emerald $135,664 $838,533
Founders Diamond $590,928 $2,945,820

One interesting thing is that the percentage of all IBOs reaching these levels has also increased – Continue reading Amway Average Incomes 2012

Amway Europe Average Incomes

Amway Logo

Back in 2009 Amway Europe released some data on the average incomes achieved by Amway Business Owners (ABO) at various levels in Western Europe. I’ve now received some updated statistics, for the Amway financial year from September 2010 to August 2011.

Level Average/mth Average/yr Highest/yr
Founders Platinum/Ruby/Sapphire €2,712 €32,548 €102,963
Founders Emerald €7,059 €84,709 €165,822
Founders Diamond €13,916 €166,990 €226,892

This data includes ABOs from the following countries –

Austria, Belgium, France, Germany, Greece, Ireland, Italy, Holland, Portugal, Scandinavia (Denmark, Finland, Norway and Sweden), Spain, Switzerland and the United Kingdom.

Level 2009/2010 2010/2011 Change
Founders Platinum/Ruby/Sapphire €2,434 €2,712 +11.4%
Founders Emerald €4,668 €7,059 +51.2%
Founders Diamond €11,271 €13,916 +23.5%

All levels had a decent increase in income, especially Founders Emerald, however for European ABOs, there’s still concern when comparing to Amway North America incomes (using EUR-USD exchange rates as of September 1, 2010) –

Level Europe/yr
(2010)
North America/yr
(2010)
Founders Platinum $41,273 $51,437
Founders Emerald $107,415 $135,052
Founders Diamond  $211,752 $602,467

It appears the Founders Diamond discrepancy might be because in the US it includes Founders Diamond and above, thus including high achievers such as Founders Crown Ambassadors, whereas the European data seems not to. The discrepancy in Founders Platinum income is even worse than it appears though, as in Europe the statistics include Sapphires, whereas the US disclosure document states they’re excluded in the North American data. On top of this, Platinums and above generate more in sales than their North American equivalents, with 10000PV/mth required to qualify Platinum in Europe, and only 7500PV/mth in North America.

Why are North American Platinums and above getting paid more for lesser results than their European counterparts? I’ve no idea, but it may be one reason why some European markets like Amway Germany have been going backwards. Even so, these are still great incomes for a part-time business!

Amway tops the DSN Global 100 as world’s biggest direct selling company

For the first time, Amway has topped Direct Selling News’ “Global 100” list of the world’s top direct selling companies. With sales of US$11.3billion in 2012, Amway passed Avon, which dropped to second at $10.7 billion. Herbalife was a distant third at $4.1billion. The top 10 are –

  1. Alticor (Amway) $11.3B USA
  2. Avon Products, Inc. $10.7B USA
  3. Herbalife Ltd. $4.1B USA
  4. Vorwerk Co. KG $3.3B Germany
  5. Natura Cosmeticos SA $3.2B Brazil
  6. Mary Kay Inc. $3.1B USA
  7. Tupperware Brands Corp. $2.6B USA
  8. Nu Skin Enterprises, Inc. $2.2B USA
  9. Oriflame Cosmetics SA $2.0B Luxembourg
  10. Belcorp Ltd. $1.9B Peru

Amway 2012 – by the numbers


  • $11.3 Billion in Sales
  • Sales Increased 12 of the Last 13 Years
  • All Top 10 Markets Grew
  • $3.5 Billion in Bonuses & Incentives
  • 55,264 New Pin Qualifiers
  • 18,982 New Platinums
  • 53,200 Incentive Trip Qualifiers
  • 2.5 Million Volunteer Hours
  • More than $166 Million Donated
  • Nutrilite is the World”s #1 Selling Vitamin & Dietary Supplements Brand
  • Artistry is Among the Worlds Top 5 Largest Selling Premium Skin Care Brand
  • eSpring is the World’s #1 Largest-Selling Brand of Kitchen Water Treatment Systems
  • Atmosphere is the World’s #1 Largest-Selling Brand of Residential Air Treatment Systems
  • More Than 21,000 Employees Globally
  • More than 1,000 Patents Granted and 800 Patents Pending
  • More Than 900 Scientists and Technicians
  • 65 R&D Labs
  • Amway Paid Out More Bonuses & Cash Incentives to Its Distributors and Business Owners Worldwide Than Any Other Direct Sales Company
  • More People Renewed Their Amway Business Than Any Other Direct Selling Company in the World.

Amway UK & ROI continues to grow

Amway United Kingdom & the Republic of Ireland went through a tough time a few years ago with an investigation by the UK government (ultimately dismissed) . The company halted all sponsoring during the investigation, yet millions of pounds of Amway products continued to be bought and sold, and leaders all the way up to Diamond continued to qualify. Sponsoring renewed several years ago, along with a slightly modified business model that requires, amongst another things, Amway Business owners to have a certain amount of registered customer sales before they’re allowed to sponsor and to earn bonuses and rebates. The latest income disclosure indicates the model appears to be working well. This years figures (for October 2011 to September 2012) are below, along with the same data for the previous two years.

Retail Consultants can purchase and sell Amway products, but are not yet allowed to sponsor

Certified Retail Consultants are Retail Consultants that have developed at least 5 customers and €125 in sales, completed an online course, and are now able to sponsor.

Business Consultants have reached the top of bonus scale. If their business also has a structure that reaches minimum income level requirements, they qualify as Platinums.

CVR is Customer Volume Rebate. It includes the standard Amway volume rebate plus retail margin, which (unlike in most other Amway markets) is collected by Amway and then rebated to those who qualify.

Amway UK & ROI Income disclosure data
      2010       2011      2012
# of Retail Consultants  13,270  16,287  28,696
# earning CVR  5,522  6,582  9,161
average monthly CVR  €49  €47  €52
highest monthly CVR  €1,131  €642  €1,870
lowest monthly CVR  €16  €23  €23
# of Certified RC  7,640  10,043  12,544
# earning CVR/bonus  6,211  7,585  8,742
average monthly CVR/bonus  €132  €126  €139
highest monthly earnings  €4,865  €3,720  €5,644
lowest monthly earnings  €6  €7  €5
# of Business Consultants  50  62  76
# of new BC  12  13  21
average monthly CVR/bonus  €2,664  €2,584  €2,405
# of Platinums  45  58  71
# of Emeralds  3  3  4
# of Diamonds  1  1  1

That’s a more than doubling of registered consultants in just two years, and based on the # earning bonuses and the averages somewhere near a 50% increase in sales. One of the most vocal European critics of Amway and multilevel marketing is a man by the name of David Brear. His entire argument is based on his opinion that Amway’s products are “unsellable”. If we look at the figures above, each of those Certified Retail Consultants had to have a minimum of 5 clients in order to earn a CVR in any given month, which means they alone represent, at a bare minimum, over 43000 Amway customers and €10-15 million in retail customer sales in the UK & ROI. Many of the retail consultants will of course also be developing customers and making retail sales, as are the Business Consultants. It’s also interesting to note that at least one Retail Consultant earned straight retail sales commissions for a month of nearly €1900 (over US$2500)

As is usually the case, the beliefs of Amway’s critics just doesn’t stand up to the facts.

(updated as incorrect) Amway sales exceed $12 billion, surpassing Avon to be the world’s #1 direct selling company

I’ve heard unofficial claims for some time, but now it’s confirmed – Amway has exceeded $12 billion in sales for the 2012 IBO fiscal year (September to August). For the same period, Avon reported sales of  $US10.8 billion.

In 2006 Amway’s sales dropped slightly for the first time in many years, settling back to $6.3 billion. In reponse Amway set the ambitious goal to reach $12 billion in sales in 2012, an almost doubling of sales in only 5 years. They have done it.

The Bangkok Post reports that for the first time in more than two decades, all of the top 10 Asia-Pacific markets have experienced growth. In October, Amway North America announced to IBOs they had achieved 33 consecutive months of growth in that market – it’s oldest. Figures for the official 2012 Amway financial year will not be released until February, but it is clear that Amway is now the world’s #1 direct selling company

Congratulations to Amway, Amway employees, and Amway IBO’s around the world!

Update: A reliable source is telling me that the sales figure reported in the Bangkok Post is not accurate. Another reliable source has however confirmed the claim about surpassing Avon.

Update 20120207: Official figures are out and my source was correct, sales were $11.3 billion, not quite reaching $12 billion, and they’ve still beat Avon for #1!

Does Amway or Nutrilite use GMO crops?

I’ve occasionally received questions about whether Amway uses genetically modified organism (GMO) crops in their products, in particular in Nutrilite products. I’m personally not overly concerned by GMO if it’s from a company I trust. In past years “gmo” had a simpler name – farming! We’ve been genetically modifying our food supply for thousands of years, through transplanting and interbreeding of different plants and animals. Now we can just do it faster and in a more controlled situation.

Still, I understand peoples concerns. On the weekend though, there was a surprising article posted in China’s People’s Daily Online –  Is Amway Nutrilite protein powder as addictive as heroin? The article is a bizarre, non-scientific hit piece, against both Amway and GMO. It cites some studies that found problems with some GMO animals. That’s kind of like saying you shouldn’t eat strawberries (a man-made hybrid fruit) because breading a donkey and a horse will give you an infertile mule. Just plain silly.

But it gets sillier. The article says, about Amway protein powder …

“people really feel better to take the Nutrilite protein powder but feel not as good  as before if stop taking it”

… and claim this is evidence the product is addictive and creates dependence like heroin! Right. So if I give a badly dehydrated person water … they’ll feel better. If I stop it and let them get badly dehydrated again, they’ll feel even worse.

Bad water! Bad bad water!

The article has obviously been written or sourced from an Amway competitor, and there’s a big clue to this when we go back to the discussion on GMO –

 “Industry insiders said that the Amway Nutrilite protein powder sold in China contains protein from GM soybeans grown in the United States.”

Industry insiders” huh? That’s code for “competitors”. Still, I was interested if Amway was using GMO so I started googling around, and I found several documents of interest. One was the All Plant Protein Powder FAQ, produced by ” TECHNICAL REGULATORY SERVICES, Access Business Group, South Africa”. Access Business Group (ABG),  a part of Alticor, is responsible for manufacturing Amway products. The FAQ says –

42. How do we verify that we use non-genetically modified soybeans? 

We follow the European Union standard for providing non-genetically modified ingredients. The supplier of our soy protein isolate has a
stringent quality control system in place to ensure they provide us with non-genetically soybeans. We also ensure this requirement is being
met by using a test known as polymerase chain reaction, or PCR testing. This advanced methodology can test for the presence of genetically
modified DNA.

This makes it pretty clear this product has no GMO. But is it perhaps different in different markets? I also found, from the same group at ABG, an FAQ on Nutrilite and Organic Farming

22. Do Nutrilite farms utilize GMOs or GMMs?
Nutrilite has a long tradition of using organic farm practices on its farms. This policy includes using only traditional
farming methods and natural methods to control insects and prevent crop disease, and has been extended to preclude
the growing of GMO and GMM plants on any Nutrilite farming operation. It reflects Nutrilite’s commitment to providing
customers with products that address all of their concerns

So, Nutrilite farms don’t use GMO/GMM and in Europe/South Africa at least, they follow EU standards for suppliers. The final nail in the coffin for the People’s Daily claim is this, the Nutrilite Global GMO Policy, which states –

All ingredients for Amway core branded products (Nutrilite, Positrim) will be non-GMO or IP with a recombinant DNA threshold of 0.9% with the exception of
flavors, and subcomponents with no function or presence in the final formula.

So there you go. With some minor exceptions, Amway and Nutrilite don’t use GMO ingredients.