Category Archives: Amway News

The Nutrilite Story

TheNutriliteStoryI’ve just finished reading The Nutrilite Story by Dr Sam Rehnborg. What a great read! It not only tells of the origins of Nutrilite and Amway, but the entire multi-level marketing industry and the nutrition and nutritional supplements industry. It’s fascinating, and the life story of Carl Rehnborg is worthy of a movie – more than once I was close to tears, a classic story of someone getting knocked down and getting back up again and again in the pursuit of their dreams.

It’s available on your tablet, phone or PC as an ebook for kindle from Amazon or for nook from Barnes and Noble. Recommended!

 

Amway wants me to shut down Amway Wiki

Update: A reader informs me that Amway’s Business Conduct & Rules department and Amway’s Legal department are not related. To be clear the letter I received was from Amway Business Conduct & Rules so I’ve edited the article below accordingly.

Years ago there was a website called Quixtar Wiki. It was run by Amway and Quixtar critics and they filled it essentially with criticism and anything negative they could find about the Amway and Quixtar businesses, and some stuff that was just plain made up. Any time you searched for a Diamond’s name, it would rank near the top of Google’s listings. So, if you invited some prospect to come to a seminar to listen to a successful Amway achiever, they’d google the person’s name and end up on a virulently anti-Amway website.

Good stuff, eh?

So nine years ago I started Amway Wiki, which would give a true picture of the business. I wouldn’t hide the negative – court cases, divorces, terminations, whatever – that kind of information is there too. But so is all the positive stories of the thousands of Diamonds around the world. Today, if you invite one of your prospects to a meeting to hear from an Amway Diamond, and they google the name, odds are AmwayWiki will be at or near the top of the pile – and people will get a positive view, the truth.

Today, AmwayWiki gets around 50,000 page views a month, from thousands of people around the world. They get a perspective on Amway written by hundreds of editors from around the world, mostly (I assume!) Amway IBOs themselves.

I personally rarely edit AmwayWiki.  Indeed, I no longer even own it (or this site for that matter). AmwayWiki was just one of a number of web properties I packaged as a deal in exchange for shares in a company that owns a variety of websites.

Every now and then though, someone from Amway corporate around the world has emailed me and asked if I can make some changes to an article. It’s an open wiki, so they could actually edit it themselves – as can anyone else – but I usually help and make the changes. Sometimes it’s to correct errors, sometimes it’s because they’re concerned there’s too much Line of Sponsorship (LOS) information in the article.  LOS data can be valuable to competitors to Amway who may try to raid entire Amway lines and convince them to move companies.  In acknowledgement of this, since the beginning of Amway Wiki I set a guideline that (except for exceptional historical cases) only Diamond and above achievers should be listed. No Emeralds, Platinums, or others. Occasionally people put this information in, and if I become aware of it, I delete it.

There are now thousands of articles on Amway Diamonds from around the world. I think I’ve written or contributed to only a handful. During the week I received a phone message from Amway legal Rules & Conduct department asking me to contact them about the wiki. I emailed them but it appears there is something wrong with Amway’s email setup as two of my addresses were rejected and the third I received no response from.

So today my US upline who handles my business there sent me a scan of a letter I’d received. They want me to delete all of the Diamond pages, or disable the website entirely. Previously when they’ve requested smaller changes they’ve threatened to cancel my IBOship if I don’t comply.

One wonders if Amway Legal has ever read How to Win Friend’s and Influence People!

So, Amwayites around the world – what do you think should happen to Amway Wiki? Give me your thoughts in the comments, and perhaps let your local Amway office know as well.

Amway North America proposes biggest changes to compensation plan in 25 years

Amway LogoAt the recent North American Diamond Club, Amway announced a proposal for significant changes to the basic compensation plan in Amway’s oldest market. Probably the most obvious change is the removal of the 3% and 6% bonus brackets, combined with halving the group volume requirements for 9% down to 300PV.

Replacing the 3% and 6% bonus levels will be a tiered “rewards” system offering discount coupons on Amway purchases the following month. For generating 100-149PV IBOs will earn a $10 discount, for 150-199PV $20 and for 200-299PV, $30. This program is similar to one introduced in Amway Europe a couple of years ago, where IBOs receive a 10€ discount coupon to use the following month. Unlike North America, however, the 3% and 6% bonuses remain (albeit at the higher volume levels of 200 and 600 points). Continue reading

Amway’s new sponsorship revealed!

This was posted a few days ago and removed at Amway’s request. The announcement has now been officially made at Diamond Club, but remember – TTAA had the news first! :)
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Last week, following a teaser video released by Amway,  I asked What is Amway’s mystery new sponsorship? Well it seems the answer has leaked on Amway’s website (thank’s Carl for the tip!) so 3 days before the announcement at Diamond Club we can break the news that ….. Amway has entered an exclusive partnership between Amway, the United Football Coaches’ Association, and USA TODAY Sports. The sponsorship reportedly covers the next three College football championship games and playoffs as well as the coaches poll.


USA Today seems to have leaked the info more than a month ago, with their NCAAF Coaches poll website already mentioning “The Amway football coaches poll” (eta: after my original post revealing the sponsorship, the references to Amway on this page were removed. I expect they’ll be back soon, now that the announcement is official)

I’m not quite sure how this sponsorship “has the potential to capture the attention and active participation of more than 2 billion people!” but … ahhh …. look at that, the original pre-announcement on amway.com doesn’t say that any more! It now says – “has the potential to capture the attention and active participation of millons of people!”

That seems a little more realistic! For non-Americans, the NCAAF is College American Football and it has a HUGE following in North America, with upwards of 50,000,000 tickets sold to college football games. So while not quite the global impact the initial announcement suggested, this is a very significant announcement for Amway North America.

I’ve read the wikipedia article, but to be honest I’m not sure that I grasp what the NCAA Coach’s poll is, but it appears to engage a lot of people – can a fan explain in the comments?

What is Amway’s mystery new sponsorship?

Amway North America has posted a video teaser to a new sponsorship deal –

The video references earlier sponsorship deals, with a “Crown” and a “Champion”, with a football as a hint. It’s obvious these refer to Amway’s earlier sponsorship of the Miss America contest and their recently retired sponsorship of NFL legend Kurt Warner.

But what’s the new deal? The introduction to the video on Amway’s website says –

Get ready for a sponsorship announcement that will really move the ball!
This month, Amway will kick-off an exclusive national sponsorship program that has the potential to capture the attention and active participation of more than 2 billion people! This history-making partnership will provide an undeniable appeal to individuals of all ages! Look for complete program details to be announced on February 19.

In the meantime, you’d better put a helmet on because it’s going to be a huge hit!

We have to wait a little over a week until the announcement, but I can’t help but theorize – it’s a national sponsorship program, which implies the United States, but it has “the potential to capture the attention and active participation of more than 2 billion people”, which is way more than the entire population of North America – so it’s a national sponsorship with global reach.

But how can a sponsorship of some US based sport gain the active participation of people around the world? Or is it a sport? “Champion” certainly implies it is.

So I googled around. Around 3 billion people watched the last Football World Cup. I’ve been unable to find data for the NBA, but it has big coverage in China – Amway’s largest market. The NFL is over for the year. NHL doesn’t have the global coverage. Formula 1 does, but it doesn’t tie in at all with Amway’s health & beauty market image, nor does the hint in the headlin for “move the ball” fit.

Football initially seems the most likely market – Amway sponsors the Amway Canadian Championship, they work together with AC Milan in Europe, and have previously sponsored both the San Jose Earthquakes and the LA Sol, as well as footballing superstars like Ronaldinho and Marta.

Frankly I’d be stunned if Amway sponsored the World Cup finals, but it’s in Brazil, so it’s not a “national sponsorship” for the US. Neither would say, sponsorship of the Champions’ League in Europe. The only US-based sport I can think of with large global appeal is the NBA – so perhaps Amway sponsoring the NBA finals?

Only other possibilities I can think of – US Open Tennis, US Open or Masters Golf? Any others?

And how does any of this get “global participation”??

I guess we just have to wait and see!

Update: Major League Baseball is another obvious option I missed – it’s a national sport in the US and it involves both balls and helmets. Amway has an existing relationship with MLB – but does it actively engage 2 billion people? Frankly I’m beginning to suspect I’m completely on the wrong track – heck, it could even be something with BodyKey and a weightloss related TV show like The Biggest Loser? After all, it’s estimated 2 billion people are overweight, and I’ve discovered that Amway and The Biggest Loser Resorts share the same supplier for their weightloss support websites.

Update2: Amway’s new sponsorship revealed!