Category Archives: Nutrilite

Team Nutrilite – What’s Next? 17.10.08

The following video teaser for Team Nutrilite/Team Nutriway has been posted on numerous Amway Europe video sites today. Interestingly, it doesn’t say “Who’s joining us next”, as the Ronaldinho teaser video did, instead it says “What’s Next?” Does this mean it’s not a person? A team perhaps? Or an event, like the recent Nutrilite Canadian [...]

Amway Global Mobile Brand Experiences hit the road

Robin Luymes, Manager, PR & Editorial at Amway Global, has posted a great blog about the new Nutrilite and Artistry Mobile Brand Experiences, which are currently touring North America with the Amway Global Tina Turner Live Tour. Robin has included some great photos of the Brand Experience buses, something regular reads of the TTAA sites [...]

Congratulations Team Nutrilite Olympians

Yesterday I started to write a post about Amway Global’s Team Nutrilite athletes that competed at the recent Beijing Olympic games. I instead up with a more personal post about the value of persistence – I quit. On Tuesday, Amway itself will publicly congratulation the athletes with a full page advertisement in USA Today (click [...]

Nutrilite publishes Newsletter #2

Last September, Nutrilite quietly published issue #1 of a PDF Newsletter on Nutrilite.com. I’d started to give up hope there would ever be an issue #2, but I just happened to check Nutrilite.com today, and there it was – Issue #2! This issue includes articles on Nutrilite farming practices, new technology for diagnosing osteoperosis, various [...]

Nutrilite passes $3 billion in sales

As you may have already seen on Amway Watch and elsewhere, Nutrilite has now passed US$3billion in annual sales for the first time. I’m not sure if this was for last financial year, or a month-month rolling calculation, either way it’s an astounding result. Interestingly. on the Nutrilite website, Alticor has embedded a “thank you” [...]

Quixtar begins product advertisements

By now you’ve probably seen the Quixtar/Amway Global Now You Know TV and print advertisements. Well, a week or so ago Quixtar begin a new phase in it’s marketing push, with a “direct response” campaign promoting Nutrilite Brainiums DHA supplements for children. As well as the Television advertisement (below) there are direct mail and print [...]

Nutrilite – the World’s leading brand of Vitamin, Mineral, and Dietary Supplement

As Amway and Quixtar Business Owner’s know, Euromonitor International has certified that the supplement brand marketed exclusively by Amway and Quixtar, Nutrilite (marketed as Nutriway in Scandinavia and Australia/New Zealand), is the world’s best selling nutritional brand. Unfortunately “proof” of this claim has previously remained buried either in confidential reports or alternatively in Euromonitor reports [...]

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