Category Archives: Nutrilite

Quixtar begins product advertisements

By now you’ve probably seen the Quixtar/Amway Global Now You Know TV and print advertisements. Well, a week or so ago Quixtar begin a new phase in it’s marketing push, with a “direct response” campaign promoting Nutrilite Brainiums DHA supplements for children. As well as the Television advertisement (below) there are direct mail and print [...]

Nutrilite – the World’s leading brand of Vitamin, Mineral, and Dietary Supplement

As Amway and Quixtar Business Owner’s know, Euromonitor International has certified that the supplement brand marketed exclusively by Amway and Quixtar, Nutrilite (marketed as Nutriway in Scandinavia and Australia/New Zealand), is the world’s best selling nutritional brand. Unfortunately “proof” of this claim has previously remained buried either in confidential reports or alternatively in Euromonitor reports [...]

Nutrilite launches new newsletter

Nutrilite has launched a new newsletter! The first issue is available via a PDF file on the Nutrilite website. (update: it’s gone, you can get it from Amway Wiki instead) It appears to be a two page double-sided flyer. On the cover is a short article on Nutrilite’s high quality standards. Page 2 describes a [...]

Nutrilite/Nutriway – used and endorsed by 2004 Olympic champion, Liu Xiang

Athens’ 2004 Olympic Gold Medalist and former world record holder in the 110m hurdles, Liu Xiang, has joined multiple world record holder in the 100m, Asafa Powell, as a global spokesperson for Nutrilite and Nutriway products. Nutrilite (sold as Nutriway in some countries), a leader in research and development on health and nutrition, is working [...]

Nutrilite (Nutriway) tops Consumer Survey again.

Consumer Labs has reported that Nutrilite supplments (marketed as Nutriway in some countries) have again topped their survey of consumer satisfaction. While the actual 2007 survey results for individual companies was not revealed, Consumer Labs states – “Nutrilite … received the highest overall satisfaction rating both as a brand and merchant.” In 2006 Nutrilite topped [...]

Nutrilite/Nutriway – used and endorsed by three time 100m world record holder, Asafa Powell

In 2005, champion sprinter Asafa Powell reported feeling tired and unable to complete his training. His brother Donovan recommended he try Nutrilite Double X . 3 months later he broke the world record, a time he has equaled 3 times since. In April 2006 Asafa was announced as the global spokesperson for Nutrilite and Nutriway [...]

Nutrilite Double X and Asafa Powell

This is an “infomercial” about Nutrilite Double X, including interviews with Asafa and Donovan Powell. It’s a little too much “TV Shop” for my liking, but nevertheless very informative.

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