Amway Australia was the first Amway market to open outside of North America. The story goes that Rich DeVos said it was similar enough to America to try out Amway there, but far enough way that if it failed nobody would know! Well, last month Amway Australia celebrated 40 years in business, and while, like all businesses, it’s had its ups and downs, “failure” would not be close to an appropriate description!
I’m unfortunately not able to easily track most Amway Asia markets, but Amway Australia & New Zealand (the two markets merged several years ago) is in my opinion leading english speaking markets in their use of both “old” and “new” media in the past year or so. They’ve been doing innovative videos for years, with many now available on the Amway Australia Youtube channel, but recently things have been going to a whole new level. In the last year or so they’ve launched social media channels such as -
The promo for the segment did not bode well, featuring a classic false dilemma- The global giant is offering big bucks for less work and Australia’s big sports stars are getting behind it. Is it a fast track to fortune or an easy way to burn your friends? Continue reading →
Another interesting feature that international IBOs may find of interest is the Amway logo at the top of the page. I’ve heard that this logo, with four rings or swirls, may be launched worldwide, including North America. The following video from Amway Australia’s youtube channel explains the concept behind it -
The Amway Australia full page advert I mentioned yesterday is now available at The Australian online: Amway – A World Class Business. It’s more of an “advertorial” than an advertisement and the web version is a little difficult to navigate, but nevertheless it’s a great promotion for the Amway business, highlighting some (mostly young) IBO achievers as well as new Amway products and an “editorial” by Amway Australia General Manager Michial Coldwell
The article gives the impression it may be just the start of an ongoing initiative, it will be interesting to see the response and if it is continued.