Category Archives: Amway Europe

Does Amway Europe understand how to motivate people?

Sometimes Amway drives me nuts.

From this month’s Amway Amagram throughout Europe -

Read the GIP 2013/14 section on your local Amway website available from September 2013

GIP stands for “Growth Incentive Programme”. It’s a program that is announced yearly with various rewards and incentives, including free business trips, for ABOs who grow their businesses. Great, right? So why does it drive me nuts? Because the first day of qualification is September 1 the beginning of the new Amway “year”. And the requirements for qualification are made available when? After then. Many of the incentives require you to have qualifying volume for 12 months, so to receive the reward that you learn about in September you already need to be in qualification.

Now, to be fair, many of the incentives are for people who have already reached Platinum and above, and they do get notified of the GIP details a little bit earlier (but often not by much). ABOs below platinum, however (ie those who most need incentive, as they’re not yet making much money) – it’s kept secret from them. This is even the case with an incentive that’s probably the most popular – the Amway Leadership Training Seminars (LTS). Qualifers have just recently been enjoying EuroDisney, courtesy of Amway. For various reasons I haven’t been actively building an Amway business for some years, and I don’t qualify for these Leadership seminars, but as a parent with two young children, an all expenses paid trip to EuroDisney is a huge attraction for me. When did Amway Europe first tell me and other not-yet-qualifying ABOs about the EuroDisney incentive?

After it was too late to be able to qualify!

What on earth is the logic behind this? What is Amway thinking?

Watch this video, this is for the Amway Europe LTS in 2014. Have you ever wanted to go on a cruise through the magnificant fjörds of Norway?



Looks beautiful doesn’t it! Can you picture yourself on the boat? The snowcapped mountains rising from the see around you? Treading the streets of cities that were founded more than a thousand years ago? Climbing to the top of Pulpit’s rock, with it’s  sheer cliff face dropping to the waters more half a mile below you?

Put yourself in the picture! Would you like to go? All paid for by Amway? Does that motivate you to build an Amway business?

Sorry, you had to be in qualification for that a year ago. It’s too late. But don’t worry, there’s another trip coming up you can qualify for! It’s  …. somewhere … put yourself in the picture! Imagine going there! Imagine walking the … beaches? streets? ????…

This is NOT motivating. Indeed, psychologists will tell you that this kind of “disappointment”, seeing what you can’t have, what you’ve missed out on, can be demotivating.

I simply don’t understand why Amway doesn’t have these incentive programmes decided upon and publicised 6 to 12 months in advance? You’d still motivate the leadership who are already or on their way to qualifying but you’d also motivate the new ABOs, and the many many ABOs like myself that have not yet prioritised building an Amway business.

C’mon Amway Europe. Fix this.

Amway Sales – Top 10 Countries 2012

CountrySales (USD$m)Growth
China$4,385+1%
Japan$1,185+2%
Korea$885+2%
United States$861+5%
Russia$629+19%
Thailand$568+10%
India$493+7%
Taiwan$340+8%
Malaysia$263+8%
Ukraine$150+7%

source: Amway Europe Leadership Training Seminar 2013

 

Amway Europe Average Incomes

Amway Logo

Back in 2009 Amway Europe released some data on the average incomes achieved by Amway Business Owners (ABO) at various levels in Western Europe. I’ve now received some updated statistics, for the Amway financial year from September 2010 to August 2011.

LevelAverage/mthAverage/yrHighest/yr
Founders Platinum/Ruby/Sapphire€2,712€32,548€102,963
Founders Emerald€7,059€84,709€165,822
Founders Diamond€13,916€166,990€226,892

This data includes ABOs from the following countries -

Austria, Belgium, France, Germany, Greece, Ireland, Italy, Holland, Portugal, Scandinavia (Denmark, Finland, Norway and Sweden), Spain, Switzerland and the United Kingdom.

Level2009/20102010/2011Change
Founders Platinum/Ruby/Sapphire€2,434€2,712+11.4%
Founders Emerald€4,668€7,059+51.2%
Founders Diamond€11,271€13,916+23.5%

All levels had a decent increase in income, especially Founders Emerald, however for European ABOs, there’s still concern when comparing to Amway North America incomes (using EUR-USD exchange rates as of September 1, 2010) -

LevelEurope/yr
(2010)
North America/yr
(2010)
Founders Platinum$41,273$51,437
Founders Emerald$107,415$135,052
Founders Diamond $211,752$602,467

It appears the Founders Diamond discrepancy might be because in the US it includes Founders Diamond and above, thus including high achievers such as Founders Crown Ambassadors, whereas the European data seems not to. The discrepancy in Founders Platinum income is even worse than it appears though, as in Europe the statistics include Sapphires, whereas the US disclosure document states they’re excluded in the North American data. On top of this, Platinums and above generate more in sales than their North American equivalents, with 10000PV/mth required to qualify Platinum in Europe, and only 7500PV/mth in North America.

Why are North American Platinums and above getting paid more for lesser results than their European counterparts? I’ve no idea, but it may be one reason why some European markets like Amway Germany have been going backwards. Even so, these are still great incomes for a part-time business!

Interview with head of Amway Russia

Just came across this great interview by Voice of Russia with Richard Steven, General Director of Amway Russia. The interview covers the startup, success, and challenges of opening Amway in the country. He confirms that Amway Russia has record sales for 2011 and global sales exceeding $10 billion. Confirmation of global sales is expected as early as today.

Check out the interview (an MP3) – Rushing for Success-> Amway: Six Years in Russia.

Amway Lithuania, Latvia and Estonia – opening for business … kind of

Despite being bordered by the likes of Amway Russia, Poland, Ukraine, and Scandinavia, the Baltic states of Lithuania, Latvia, and Estonia have until this week been officially excluded from the Amway family. I say officially because it’s clearly not been the case unofficially! Many times in the past decade in Scandinavia I’ve encountered citizens of those countries who had been buying and using Amway products for many years – some were even ABOs. When looking at google search trend data, Lithuania has also been, per capita, the number one country in the world for people looking for information about Amway.

Well, as of May 4, 2010. Citizens of those countries may no register with Amway Poland as “member plus“. Member plus is an option in some European markets where you can purchase Amway products at ABO price, and you can build a downline organization – but you’re not allowed to resell the products, and you can’t receive a bonus on downline volume. You can still receive a rebate on your own purchases though, which means they become cheaper and cheaper as your downline volume grows. This option is essentially available so people can get started without needing to be concerned with acquiring official business licences. They can try out the products and business, and later convert to full “Amway Business Owner” status and acquire the necessary licences. Continue reading

Amway Europe Average Incomes

UPDATED FIGURE HERE

Amway Europe has apparently finally calculated and released some average monthly income statistics for various levels of the business in Europe. These figures were for September 2007 to August 2008 and it’s of note that for 2009/10 (and perhaps ongoing) Amway has raised many bonuses 25%-100% for most platinums and above. Note: afaik they don’t include any profit from personal retailing nor additional incentives such as free trips.

  • Founders’ Platinum €2,434
  • Founders’ Emerald  €4,668
  • Founders’ Diamond €11,271

Not bad money for a part-time business! I’ve heard reports other Amway markets have started to report this kind of information as well. Amway North America has done it for years, though I haven’t seen updated statistics for a long time. If anyone has updated statistics for their market, I’d love to see them.