Hello. My Name is … Quixtar/Amway Global launches national marketing campaign

Today, March 28, 28, Quixtar (Amway Global in North America) launched the "Now you Know" campaign, phase I of a three phase campaign to increase awareness of the company and create positive impression about the brand. The first public component is a full page add in today’s USA Today.

The ad states –

We thought you should know a little about who we are today.
We’re Amway Global. In North America, we proudly operate as Quixtar.

WE SUCCEED.
We started as the dream of two men and now operate in 5 countries. We have $6.8 billion in annual sales from the efforts of over 3 million people who own their own businesses.

WE INNOVATE.
We hold more than 7 patents, employ more than 3 scientists, and have developed more than 45 quality products. We also marketed the first multivitamin and multimineral in North America. We even own our own organic farms.

WE LEAD.
Our NUTRILITE products are the number-one selling vitamin, mineral, and dietary supplements in the world.* Together with our ARTISTRY skin care, we’re the number-one online health and beauty retailer in America.**

WE EARN TRUST.
That’s why we’re proud to be a longtime, accredited member of the Better Business Bureau and a recongnized industry leader in direct selling.

WE SHARE.
We created the One by One Campaing ot improve the lives of children. To date, we’ve donated more than $5 million and volunteered over 8, hours of time to this worthy cause.

We believe that success is about helping people live better lives. Now you know.

To get better acquainted, contaft a QUIXTAR Independent Business Owner, visit Quixtar.com, or call 8-95-7732
*Based on 26 sales **Data compiled by Internet Retailer magazine

download the PDF here

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