Amway - The Founder’s Fundamentals

The following video was post on Amway UK’s public video website this week. It’s a short but interesting insight into the values of Amway’s founding families and what they wish promoted through the Amway business opportunity - Freedom, Family, Hope, Reward.


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The Power of Networking

Back in 1963, Harvard social psychologist Stanley Milgram performed an interesting experiment. Building on earlier ideas about social networks by Michael Gurevich, a PhD student at MIT, Milgram performed a number of experiments where he sent packages to randomly selected individuals. The package included instructions asking them to forward it to a particular “target person”, but with the following proviso -

If you do not know the target person on a personal basis, do not try to contact him directly. Instead, mail this folder to a personal acquaintance who is more likely than you to know the target person.

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All in Energy vs XS Energy

There’s been a bit of discussion recently on various Amway-related websites about an energy drink called All in Energy, apparently marketed primarily through poker tourneys. All in Energy, much like XS Energy (marketed by Amway and Quixtar) comes in multiple flavours, is sugar free, and has large doses of B-vitamins and various energy-boosting herbs.

The internet “chatter” came about because it was noted in an article about a poker tournament sponsered by All in Energy that the CEO of All in Energy is a man by the name of Greg Duncan. XS Energy is co-owned by Amway and WWDB Triple Diamond Greg Duncan. An almost identical product, and the owner/management have the same name? Surely not coincidence? Read More »

Nutrilite publishes Newsletter #2

Nutrilite Newsletter #2

Last September, Nutrilite quietly published issue #1 of a PDF Newsletter on Nutrilite.com. I’d started to give up hope there would ever be an issue #2, but I just happened to check Nutrilite.com today, and there it was - Issue #2! This issue includes articles on Nutrilite farming practices, new technology for diagnosing osteoperosis, various awards won by Nutrilite, as well as information about a recent convening of the Nutrilite Scientific Advisory Board.

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Amway Australia - IDA update

Following on from earlier posts - Amway clean out moves Down Under, Amway Australia update - and names, and Amway Australia fights back against MonaVie comes the following news from IDA Australia regarding the “retirement” of Tom & Caryn Avelsgaard - Read More »

Amway UK moves forward - Part I

I’ve been a little busy in the brand x and  offline world the last while (as well as setting up Amway Talk) so I haven’t had much chance for posting updates about the goings on in the world of Amway.

Amway UK & ROI has however passed a major milestone. On Monday, July 21, limited sponsoring of new Amway Business Owners began. This followed the UK High Court refusing BERR’s petition to close down Amway. BERR has appealed that decision, however Judge Norris refused their application to force Amway to maintain a moratorium on sponsoring new ABOs. Given the milestone, this is as good as time as any to review BERR vs Amway UK, it’s result, it’s effect, and the basis of the appeal. Read More »

The Internet War Against Amway Part II

Read part I first - The Internet War Against Amway

The Internet War Against Amway is not a traditional war with General’s directing units to attack our weaknesses (at least I don’t think so!). The war is more like the kind of “war” some religious or political fundamentalists wage. There is a relatively small number of people who believe they know “the truth” and they are obsessed with spreading this “truth” and “saving” people - and they don’t care about any innocent folk who might be hurt in the process, or the possibility that they themselves may be wrong. Read More »

The Internet War Against Amway

This is perhaps the most important post I have written, it’s my hope that Amway and the IBOAI is reading.

It’s been my opinion that a major component of Amway’s struggles for growth, particularly in english speaking markets, has been the Internet and Amway’s misguided decision some years ago to effectively leave Internet discussion about Amway to the critics (read Amway and the Internet - A History Part I). In my view, neither Amway nor any of the major leadership’s truly understand the magnitude of the effect that a relatively small number of internet critics have had on the Amway business.

Now I’ve got data to back it up, and it is far worse than even I imagined. Read More »

Announcing Amway Watch

Amway Watch

For a few months now I’ve been working on a new website - Amway Watch. Amway Watch is solely dedicated to reporting news on the Amway business from around the world, using official sources such as newspapers, Amway press releases, court documents and such.

This site, The Truth About Amway, will continue to break news on controversial and other topics that are generally not of interest for most people and not “in the mainstream”. The Blog area will also continue to provide my thoughts and analysis on various topics about the Amway Business. I won’t however be updating the front page on general “news” as much as I might have in the past - the focus for that will be Amway Watch. Read More »

Amway Australia fights back against MonaVie

Recently I revealed that I’d heard a number of Amway Australia Diamonds had “jumped ship” to MonaVie. One of those was Alan Decker . After a little bit of googling I found his “linkedin” profile, and it did indeed list him as “Owner at MonaVie International”. Surprisingly enough, within a short time that was removed from the profile! Fortunately google let’s us see when history is changed. Here’s Alan Decker’s linked in profile now and here’s what it looked like when I found it. What’s the significance of the change? Has Decker decided to stick with Amway, or does he no longer want people to know of his MonaVie involvement? I’ve no idea. Only thing it indicates is that Mr Decker or someone he knows must be reading my site! :) Read More »

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