from Quixtar.com ….
National ad campaign for Quixtar launches
Ads start running in newspapers.
A multimillion-dollar campaign for Quixtar in the U.S. and Canada is now under way!
The goal of this expansive ad program is to generate excitement and
pride in the Quixtar business opportunity and in the Nutrilite® brand.
By creating and running its own ads, Quixtar will no longer allow its
critics to define this business. Instead, Quixtar will tell its own
story, in its own words, and on its own terms.
The campaign has kicked off with full-page newspaper ads in USA Today
that address Quixtar's foundations and the success of Alticor, its
parent company. The ads will be followed by a three-month campaign
blitz for Nutrilite in Newsweek magazine, beginning in October.
At the beginning of October, TV spots for Quixtar and Nutrilite will
begin airing on CBS, NBC, ABC, and Fox, as well as on cable networks
like The Learning Channel (TLC) and FoodTV. The ads are also slated to
appear on shows like the "Country Music Awards," "Macy's Thanksgiving
Day Parade," "Sunday Night Football on NBC," "Trading Spaces," and
"Rachael Ray 3 Minute Meals Combo."
Here's two of the advertisements focused on Nutrilite. Check back regularly and I'll see about more …..
Post a comment below or Discuss this post on Amway Talk