Tag Archives: 2012

Amway 2012 – by the numbers


  • $11.3 Billion in Sales
  • Sales Increased 12 of the Last 13 Years
  • All Top 10 Markets Grew
  • $3.5 Billion in Bonuses & Incentives
  • 55,264 New Pin Qualifiers
  • 18,982 New Platinums
  • 53,200 Incentive Trip Qualifiers
  • 2.5 Million Volunteer Hours
  • More than $166 Million Donated
  • Nutrilite is the World”s #1 Selling Vitamin & Dietary Supplements Brand
  • Artistry is Among the Worlds Top 5 Largest Selling Premium Skin Care Brand
  • eSpring is the World’s #1 Largest-Selling Brand of Kitchen Water Treatment Systems
  • Atmosphere is the World’s #1 Largest-Selling Brand of Residential Air Treatment Systems
  • More Than 21,000 Employees Globally
  • More than 1,000 Patents Granted and 800 Patents Pending
  • More Than 900 Scientists and Technicians
  • 65 R&D Labs
  • Amway Paid Out More Bonuses & Cash Incentives to Its Distributors and Business Owners Worldwide Than Any Other Direct Sales Company
  • More People Renewed Their Amway Business Than Any Other Direct Selling Company in the World.

(updated as incorrect) Amway sales exceed $12 billion, surpassing Avon to be the world’s #1 direct selling company

I’ve heard unofficial claims for some time, but now it’s confirmed – Amway has exceeded $12 billion in sales for the 2012 IBO fiscal year (September to August). For the same period, Avon reported sales of  $US10.8 billion.

In 2006 Amway’s sales dropped slightly for the first time in many years, settling back to $6.3 billion. In reponse Amway set the ambitious goal to reach $12 billion in sales in 2012, an almost doubling of sales in only 5 years. They have done it.

The Bangkok Post reports that for the first time in more than two decades, all of the top 10 Asia-Pacific markets have experienced growth. In October, Amway North America announced to IBOs they had achieved 33 consecutive months of growth in that market – it’s oldest. Figures for the official 2012 Amway financial year will not be released until February, but it is clear that Amway is now the world’s #1 direct selling company

Congratulations to Amway, Amway employees, and Amway IBO’s around the world!

Update: A reliable source is telling me that the sales figure reported in the Bangkok Post is not accurate. Another reliable source has however confirmed the claim about surpassing Avon.

Update 20120207: Official figures are out and my source was correct, sales were $11.3 billion, not quite reaching $12 billion, and they’ve still beat Avon for #1!