With 11 titles the Red Wings are the most successful ice hockey club in the US, bested in the overall NHL rankings only by two Canadian teams. Along with the AC Milan sponsorship this means Amway and Nutrilite are partnered with two of the most successful teams in world sport. This sponsorship has benefits outside of the US though, with the team currently including not only 6 American players, but 7 Canadians, 6 Swedes, 2 Czechs, a Russian, a Finn, and a Slovenian. Indeed the captain, Niklas Lindström, is a Swede, so this sponsorship might be a fillip for Amway Sweden as well as North America.
In a break from previous years, data for no individual markets or regions has not been separated out other than to say there was strong growth in Russia, China, and India and that overall 2/3 of Amway’s 58 affiliates recorded sales increases. This works out to 39 affiliates with growth and 9 either flat or decreasing. In 2007 it was reported that 39 out of 55 markets increased sales. I’m a little confused by the change in the number of affiliates as the only new market to open was Amway Vietnam. It’s possible that in markets like Scandinavia, which covers 4 countries, have been considered separately. Continue reading →
Here’s a short clip of part of the press conference announcing the AC Milan/Nutrilite partnerhip, including Amway handing over a $10,000 check to the Milan Foundation for Ronaldinho’s first goal for the club.
You can read the official announcement on AC Milan’s website (also in Italian) -
Folk on Amway Talk and in the comments on this site have wondered what benefits the recently announced Nutrilite partnership with AC Milan might bring to Amway business owners. Well, the video below is highlights of last weekend’s game between AC Milan and Sampdoria. Team Nutrilite member Ronaldinho scored 2 of Milan’s 3 goals.
While the video is not the best quality, you can clearly see Nutrilite signage behind and around the goals. This youtube video clip alone has had over 70,000 views within 2 days of posting. Other similar clips of the game take the viewers to well over 100,000. As Andy Gamm reports in the comments over on the Amway Global Opportunity Zone, the clips have also been played over and over again on news and sports channels throughout Europe – with viewers likely totalling in the millions.
Nutrilite is the newest sponsor of one of the world’s biggest and greatest football clubs – Italy’s AC Milan. Under the agreement Nutrilite becomes the official brand of food supplements for the club and enjoys a mix of promotional and media rights with the team for the next two years.
“This agreement today”, explains Alessandro Saturday, Director General Amway Italy, “will allow Amway to make a concrete contribution to one or more causes for children. For every goal scored by Ronaldinho in our country a figure of 10,000 U.S. dollars is to be paid in to Amway’s One by One campaign for children, to support a project of Foundation Milan dedicated to children in Italy. “
Amway had previously signed a sponsorship agreement with Ronaldinho, appointed Ambassador Global Campaign Amway One by One dedicated to children.