Tag Archives: advertising

Amway – The Power of a Positive Campaign

March 18th, 2010 | Posted in Amway News, Amway North America, Videos

According to Forbes (and we know how accurate they can be), Amway Global this week launched a new advertising campaign dubbed “The Power of Positive”. I’ve not been able to find the ads published online anywhere (why not, Amway??)  but I did find the following video published by Amway IBO organisation eFinity on their FaceBook [...]

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Amway – A World Class Business

September 29th, 2009 | Posted in Amway Australia, Amway News

The Amway Australia full page advert I mentioned yesterday is now available at The Australian online:  Amway – A World Class Business. It’s more of an “advertorial” than an advertisement and the web version is a little difficult to navigate, but nevertheless it’s a great promotion for the Amway business, highlighting some (mostly young) IBO [...]

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Amway Australia – in The Australian

September 28th, 2009 | Posted in Amway Australia, Amway News

Amway Australia is continuing their marketing push in the mainstream media. Last year there was a huge Artistry billboard featuring Sandra Bullock in the middle of Sydney, and tomorrow there’s going to be a full page in The Australian – the country’s leading newspaper. According to Amway – More than 1 million people will receive [...]

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The Internet War Against Amway Part II

July 16th, 2008 | Posted in Commentary

Read part I first – The Internet War Against Amway The Internet War Against Amway is not a traditional war with General’s directing units to attack our weaknesses (at least I don’t think so!). The war is more like the kind of “war” some religious or political fundamentalists wage. There is a relatively small number [...]

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The Internet War Against Amway

July 14th, 2008 | Posted in Commentary, Critics of Amway

This is perhaps the most important post I have written, it’s my hope that Amway and the IBOAI is reading. It’s been my opinion that a major component of Amway’s struggles for growth, particularly in english speaking markets, has been the Internet and Amway’s misguided decision some years ago to effectively leave Internet discussion about [...]

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Nutrilite Double X Commercial

July 4th, 2008 | Posted in Videos

This video is from the new nutrilitedoublex.com website and is apparently appearing on US television, though I’ve been unable to locate a screening schedule. It, obviously enough, promotes Double X and appears to be the second product focussed ad, following that for Nutrilite Brainiums DHA.

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Quixtar begins product advertisements

June 19th, 2008 | Posted in Nutrilite, Videos

By now you’ve probably seen the Quixtar/Amway Global Now You Know TV and print advertisements. Well, a week or so ago Quixtar begin a new phase in it’s marketing push, with a “direct response” campaign promoting Nutrilite Brainiums DHA supplements for children. As well as the Television advertisement (below) there are direct mail and print [...]

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