According to Forbes (and we know how accurate they can be), Amway Global this week launched a new advertising campaign dubbed “The Power of Positive”. I’ve not been able to find the ads published online anywhere (why not, Amway??) ¬†but I did find the following video published by Amway IBO organisation eFinity on their FaceBook page. It’s apparently a behind the scenes type “teaser” of the upcoming campaign, probably produced by Amway to show IBO leadership. I look forward to seeing the actual ads!
The Amway Australia full page advert I mentioned yesterday is now available at The Australian online: ¬ Amway – A World Class Business. It’s more of an “advertorial” than an advertisement and the web version is a little difficult to navigate, but nevertheless it’s a great promotion for the Amway business, highlighting some (mostly young) IBO achievers as well as new Amway products and an “editorial” by Amway Australia General Manager Michial Coldwell
The article gives the impression it may be just the start of an ongoing initiative, it will be interesting to see the response and if it is continued.
Here’s the link again: Amway – A World Class Business
Amway Australia is continuing their marketing push in the mainstream media. Last year there was a huge Artistry billboard featuring Sandra Bullock in the middle of Sydney, and tomorrow there’s going to be a full page in The Australian – the country’s leading newspaper. According to Amway –
More than 1 million people will receive a copy of our stunning Amway advertorials, which will include IBO recognitions and product information.
One particularly exciting piece of the advertisement is the public endorsements of sporting superstars Libby Trickett and Adam Gilchrist. Libby is announced as the Amway Brand Ambassador and Adam the Nutriway Brand Ambassador. You could not get two more respected people in Australian sport.
The Internet War Against Amway is not a traditional war with General’s directing units to attack our weaknesses (at least I don’t think so!). The war is more like the kind of “war” some religious or political fundamentalists wage. There is a relatively small number of people who believe they know “the truth” and they are obsessed with spreading this “truth” and “saving” people – and they don’t care about any innocent folk who might be hurt in the process, or the possibility that they themselves may be wrong. Continue reading
This is perhaps the most important post I have written, it’s my hope that Amway and the IBOAI is reading.
It’s been my opinion that a major component of Amway’s struggles for growth, particularly in english speaking markets, has been the Internet and Amway’s misguided decision some years ago to effectively leave Internet discussion about Amway to the critics (read Amway and the Internet – A History Part I). In my view, neither Amway nor any of the major leadership’s truly understand the magnitude of the effect that a relatively small number of internet critics have had on the Amway business.
Now I’ve got data to back it up, and it is far worse than even I imagined. Continue reading
This video is from the new nutrilitedoublex.com website and is apparently appearing on US television, though I’ve been unable to locate a screening schedule. It, obviously enough, promotes Double X and appears to be the second product focussed ad, following that for Nutrilite Brainiums DHA.
By now you’ve probably seen the Quixtar/Amway Global Now You Know TV and print advertisements. Well, a week or so ago Quixtar begin a new phase in it’s marketing push, with a “direct response” campaign promoting Nutrilite Brainiums DHA supplements for children. As well as the Television advertisement (below) there are direct mail and print ads for Brainiums and Nutrilite.
Interestingly, in the IBO area of the Quixtar website it says –
To fully leverage the national exposure and attention these key products will receive, make your status as a Quixtar IBO known! You can advertise yourself in local newspapers, bulletins, or play programs ‚Äď anything that people in your area turn to for news or¬†information.
It goes on to give contact information for getting ads reviewed and approved, but it’s been a long time since Amway/Quixtar has publicly encouraged IBOs to advertise in newspapers! If anyone has an example of an “approved” ad, I’d love a copy.
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