Tag Archives: Alticor

Alticor, Amway’s parent company, buys another genetics company

Metagenics logoAlticor, Amway’s parent company, has announced today it is buying a controlling stake in Metagenics, a leader in the field of nutrigenomics – the science of nutrition and genes. Alticor already controls Interleukin Genetics, the creators of the Gensona personal genetics tests marketed through Amway Global.

These purchases further strengthen Alticor as a global leader in nutrigenomics research and appear to be part of a clear strategy to make Alticor an unquestioned giant in the fields of Health & Beauty. Several years ago Alticor purchased Gurwitch Products and the leading Laura Mercier cosmetics range.

Personally I think Amway IBOs, and Amway, missed a great opportunity with the Gensona tests. Until recently they were exclusive to Amway Global, however both the corp and the field never showed much leadership in developing an appropriate marketing strategy for the products. Alticor has now agreed to let Interleukin market them through other channels, and I suspect Metagenics will be a part of that strategy, as they currently distribute their products through medical professionals – an ideal channel for Gensona-like products.

Alticor and Amway Sales Growth: 1960 to 2008

This is an update of a graph I did last year for AmwayWiki

Amway global sales were reported at “estimated retail” until 2000 when the holding company of Alticor was formed. This means they’re valued assuming that they were all sold at the full retail price, not at the price they were sold to distributors/IBOs. Alticor reports actual revenue – sales at the base IBO price. I’ve converted the figures so they can be properly compared. It’s important to be aware of this as many critics of the business (including some former Diamonds who you would think know about this) have in the past conveniently ignored the change in reporting standards and tried to claim Amway’s sales peaked in 1998. Note however that Alticor sales includes revenues from other sources such Access Business Group and Amway Grand Plaza. In 2007 this was reported as around $100 million, so by far the majority of the sales are through the Amway business opportunity.

Amway wins an Emmy!

Well, strictly speaking it’s not Amway’s Emmy, and it’s not quite one of those Emmy’s, nevertheless, animator Matt Campbell of HDStudios has been awarded an Emmy by the Michigan Chapter of the National Academy of Television Arts & Sciences for his video The Company Line, produced for Amway’s parent company, Alticor. The video won in the category of Advance Media – Animator/Motion Graphic Designer.

According to a 2007 article in Post Magazine, HDStudios teamed up with M. Seiden and Associates and Lad Guest Productions to create the video for Alticor’s Global Growth Conference. The video was shown on a big screen at the live event, and was also loaded into video iPods and presented to members of Alticor’s top management.


The video offers Amway Business Owner’s an insight into what’s been happening within Alticor and Amway management over the last 2 years. While we read much about Amway Global’s transformation as it applies to the business opportunity, it’s clear that change is occuring within the corporation as well.

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On the Road with Dave in Prague

As some of you know I’ve been (like half the northern hemisphere apparently!) not very well the past month or so, with both a viral infection and a secondary bacterial sinus infection. I’m well on the mend now, but I haven’t had much energy to put into this site or anything else!

Unfortunately that also means I haven’t had much of a chance to talk about the Alticor Global Communication’s Conference in Prague. In lieu of that, I’d like to heartily recommend one of the other guest bloggers, Dave Robison, who has done a great job of getting the “experience” across on his site, www.ontheroadwithdave.com. Dave’s been unwell himself, but nonetheless managed to do a great series of posts, complete with photographs. Give ‘em a read!

Chronicles of Prague Part 1
Chronicles of Prague Part 2
Chronicles of Prague Part 3
Chronicles of Prague Part 4
Chronicles of Prague Part 5
Chronicles of Prague Part 6
Chronicles of Prague Part 7
Chronicles of Prague Part 8

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Prague conference update

Well, back home after participating in the blogging panel at the Alticor Global Communications conference in Prague. Frankly – I’m exhausted! … and I only had a 2 hour flight home, I feel for my blogging colleagues all having to fly back to the US. And I have *no idea* how Robin Luymes has managed to do so many Prague Blog updates!

Meeting the other bloggers and commenters – Bridgett, Big Apple, Tex, and Dave Robison (as well as a brief surprise guest apperance from Prague local, SP75!) – was a great experience, as was the chance to meet many of the corporate staff.

They’re all truly good people and I was honoured to be invited to spend time with them. But I think we also discovered an interesting phenomenon …. you know how sometimes these sites can just suck your time away? You just end up in a conversation and before you know it, hours have past?

Guess what? It happens in real life too!

Put people with a passion for a topic in a room, or a hotel lobby or a restaurant or even walking down the street (Big Apple and Bridgett in particular!) – it doesn’t matter if they’ve never met “in real life” before, the conversation flows and the minutes and hours disappear until you have to make yourself walk away, just like pressing the elusive “sleep” button on your computer.

I’ve actually been ill for a couple of weeks, so that failure to find the sleep button on myself the last few days have taken their toll this afternoon and evening, so I’ll be resting up for a few days before I update some more on the conference.

In the meantime, for those of you who celebrate easter, may you and your families have a great weekend!

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