Tag Archives: Amway Australia

Amway Australia, 40 years on and taking the lead

Amway Australia 40 yearsAmway Australia was the first Amway market to open outside of North America. The story goes that Rich DeVos said it was similar enough to America to try out Amway there, but far enough way that if it failed nobody would know! Well, last month Amway Australia celebrated 40 years in business, and while, like all businesses, it’s had its ups and downs, “failure” would not be close to an appropriate description!

I’m unfortunately not able to easily track most Amway Asia markets, but Amway Australia & New Zealand (the two markets merged several years ago)  is in my opinion leading english speaking markets in their use of both “old” and “new” media in the past year or so. They’ve been doing innovative videos for years, with many now available on the Amway Australia Youtube channel, but recently things have been going to a whole new level. In the last year or so they’ve launched social media channels such as -

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Amway’s back – on Australia’s A Current Affair

Australian TV program, A Current Affair (ACA), had a feature segment on Amway tonight, titled “Amway’s Back”. You can watch the segment online here.

The promo for the segment did not bode well, featuring a classic false dilemma-
The global giant is offering big bucks for less work and Australia’s big sports stars are getting behind it. Is it a fast track to fortune or an easy way to burn your friends?
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Amway – A World Class Business

The Amway Australia full page advert I mentioned yesterday is now available at The Australian online:  Amway – A World Class Business. It’s more of an “advertorial” than an advertisement and the web version is a little difficult to navigate, but nevertheless it’s a great promotion for the Amway business, highlighting some (mostly young) IBO achievers as well as new Amway products and an “editorial” by Amway Australia General Manager Michial Coldwell

The article gives the impression it may be just the start of an ongoing initiative, it will be interesting to see the response and if it is continued.

Here’s the link again: Amway – A World Class Business