Tag Archives: Amway Global

Bye, bye Amway Global ….

…. Hello Amway! It’s been more than 3 years since I revealed (or at least hinted!) that Amway was going to be retiring the Quixtar name and more than 2 years since the transition to Amway Global became public. It seemed clear to me at the time that the “Global” suffix had been added to help placate IBOs who weren’t happy with the transition – to try to make them feel part of something “new” and “bigger” rather than stepping back into the bad old days. It seemed obvious to me the company would later transition to the simpler (and global!) “Amway” name. Still, there were IBOs who vehemently denied this and claimed Amway Global (which, ironically, was only ever Amway North America, not global) would never be called just “Amway”.

Well, they were wrong. In a message out to all IBOs this week, they’ve announced the transition from Amway Global to Amway.

Amway Global transitioning to Amway name in North America

Starting September 1, our name becomes Amway

Earlier this year, we let you know that our market research findings indicate our national advertising campaign has been successful, and the awareness and favorability of the Amway name continues to grow steadily in North America. Now is the right time to transition from Amway Global to Amway since:

• Net favorability for Amway has increased significantly since 2008.

• When consumers visit our website, 80% type www.amway.com

• Consumers who view our television advertising remember the name Amway.

Moving forward with the Amway name aligns us with all other affiliates. This will allow us to leverage the strong advantages of a single global brand.

Bye, bye Amway Global, hello Amway.

PS. My apologies for the dearth of posts lately, I’ve had a string of challenges in the offline world consuming my time.

Amway – The Power of a Positive Campaign

According to Forbes (and we know how accurate they can be), Amway Global this week launched a new advertising campaign dubbed “The Power of Positive”. I’ve not been able to find the ads published online anywhere (why not, Amway??)  but I did find the following video published by Amway IBO organisation eFinity on their FaceBook page. It’s apparently a behind the scenes type “teaser” of the upcoming campaign, probably produced by Amway to show IBO leadership. I look forward to seeing the actual ads!


Amway Global and Artistry team up with Miss America!

I just got a hold of the following exciting news, first revealed on the Miss America blog a few days ago -

Artistry partners with Miss America organization in helping a woman’s inner beauty shine through. Collaboration is sure to enhance favorability for Artistry and Amway Global.

It’s a pleasure to get 2010 off to a great start by sharing incredibly exciting news with you about our global beauty brand, ARTISTRY® skin care and cosmetics – news that’s going to boost confidence in ARTISTRY and help make your beauty business flourish!

For the first time, we’ve teamed up with one of the nation’s leading achievement programs for young women – and one that holds the same philosophy as ARTISTRY … helping a woman’s inner beauty shine through from the inside out.

Today, we are proud to announce the ARTISTRY partnership with the Miss America organization! Continue reading

A new path for SuperDu – a tribute to Robin Luymes

superduA few weeks ago I learned that Robin Luymes had moved on from his employment at Amway Global as Manager – PR & Editorial. I don’t know the circumstances of his leaving Amway, but I do get the impression the move wasn’t in Robin’s plans, and like so many others around the world these past few years, Robin unexpectedly found himself without a job. Not being an American IBO I really don’t know much about Robin’s role within Amway and Quixtar, but I have followed his work on the internet for some years, and last year I had the pleasure of meeting Robin in Prague. Now Robin has taken the decision to do what new IBOs and other entrepreneurs around the world decide to do everyday – have the courage to go into business for themselves . This week Robin launched luymes.com, a blog, and his new business Luymes Public Relations, LLC. For those that don’t know much about Robin’s contributions to Amway on the internet, I thought I’d give a little background. David Robison over on On the Road with Dave has done something similar, with what I think is a great tribute to Robin. Continue reading

Amway critics and credibility – another one bites the dust

When you read stuff on the internet, it’s difficult to know what’s true and what’s not – generally all one can do is assess an authors credibility by what they say and how accurate it is. Everyone makes mistakes occasionally, but if people are making major errors of fact in their posts … well, it damages their credibility. If those errors are about what their entire post and/or blog is about, it damages the credibility of everything they post. Amway critics regularly try to damage the credibility of this site by attacking me (with often wildly inaccurate claims) rather than what I say and the information I present. It doesn’t matter, this site isn’t about me, I don’t care what you think about me - judge the credibility of what I write. Is it generally accurate? Do I backed it up by sources when I can? Judge what I write, not me. When someone resorts to ad hominem what it really does is reveal how little logical and factual basis the attacker has to try to discredit the other person – if you can’t attack the argument, attack the person. Continue reading

Amway Global sales up 5% in 2008?

In my earlier post (and in the comments) on Amway Global’s sales in 2008 I incorrectly thought that Internet Retailer regularly reported much the same overall figures as Amway reported as total sales figures for Amway North America.

It seems I was wrong. Regular visitor SP75 has tracked down the Internet Retailer reporter online sales data for previous years and compared it to Amway’s actual reported sales.

Year Online Sales Total Sales % difference
2004 $748 million $1.058 billion 41.4%
2005 $751 million $1.094 billion 45.7%
2006 $880 million $1.118 billion 27.0%
2007 $858 million $1.072billion 24.9%
2008 $904 million ? ?

While it’s fairly clear that online sales are becoming an increasingly larger percentage of Amway’s sales in North America, what’s also clear is that Amway’s online sales increased 5.4% from 2007 to 2008. If we guestimate and say actual sales were 20% higher, this puts Amway Global’s actual revenues in the region of $1.084 billion for 2008. Personally I think that if Amway’s sales had been over the billion dollar mark again in 2008 they would have said so, but it would appear that it probably wasn’t far off. It seems any negative effects of the TEAM dispute and the name change to Amway was nowhere near what I thought! What’s most interesting is that I have heard unconfirmed reports that the total number of renewed IBOs at the end of 2008 was down as much as 30% over the previous year. With the loss of business from TEAM, this implies that remaining Amway groups must be growing substantially in volume, even accounting for the fact (revealed in the TEAM vs Quixtar california lawsuit) that IBOs affiliated with TEAM generated significantly less PV than the average.

I’m guessing things are looking good for Amway Global in 2009!

Thanks again to SP75 for bringing this to my attention.