A week ago, as noted by Sven on Amway Talk, Amway Europe websites announced a new “viral” campaign centered around Team Nutrilite star Ronaldinho would be launched today, December 1, 2008.
As of 2200PM GMT the www.everykickcounts.com website has not yet been updated, however I’ve been doing some digging in this campaign definitely looks interesting. You know all those chain mail spam emails you get, claiming that if you forward the email to your friends, Microsoft or some other company will donate money to some great charity or another? And how they’re pretty much all hoaxes?
Amway is about to change all that.
As you might know, every time Ronaldinho kicks a goal, Amway donates $10,000 to the Amway One by One campaign for Children. Well, now the rest of us, and I mean everyone, has the opportunity to join in the fun. Apparently what’s going to happen is you can register on the Every Kick Counts website, and every time you send an email to a friend or message it to them via Facebook or Orkut, Amway will count that as a “kick” and donate to the campaign. Your friends of course can then “kick” the ball on to their friends and so on and so on, and you can track your “kicks” as they go around the world! From some text I believe will be on the new site-
Can you help us reach 10 million kicks? It’s easy. Just send one to your friends. They’ll get an email from you and Ronaldinho, encouraging them to kick it on. Because for every kick, NUTRILITE™ will make a donation to the AMWAY ONE BY ONE™ campaign. Then come back and check to see where in the world your kick has gone. Or start another one. Because Every Kick Counts.
What a great viral campaign! Truly showing the power of “word of mouth” networking, getting the Nutrilite and Amway brands out there, and continuing the great work Amway is doing for children in conjunction with UNICEF and other great charities around the world.