I’ve heard unofficial claims for some time, but now it’s confirmed – Amway has exceeded $12 billion in sales for the 2012 IBO fiscal year (September to August). For the same period, Avon reported sales of $US10.8 billion.
In 2006 Amway’s sales dropped slightly for the first time in many years, settling back to $6.3 billion. In reponse Amway set the ambitious goal to reach $12 billion in sales in 2012, an almost doubling of sales in only 5 years. They have done it.
The Bangkok Post reports that for the first time in more than two decades, all of the top 10 Asia-Pacific markets have experienced growth. In October, Amway North America announced to IBOs they had achieved 33 consecutive months of growth in that market – it’s oldest. Figures for the official 2012 Amway financial year will not be released until February, but it is clear that Amway is now the world’s #1 direct selling company
Congratulations to Amway, Amway employees, and Amway IBO’s around the world!
Update: A reliable source is telling me that the sales figure reported in the Bangkok Post is not accurate. Another reliable source has however confirmed the claim about surpassing Avon.
Update 20120207: Official figures are out and my source was correct, sales were $11.3 billion, not quite reaching $12 billion, and they’ve still beat Avon for #1!
Grand Rapids press has reported that last month Amway had it’s first ever billion dollar month. Wow. To put that in perspective, according to Direct Selling News there’s only 11 other direct selling companies in the world that do over a billion dollars in a year. In 2010 Amway did US$9.2billion for the year, trailing only Avon, who reported sales of $10.9 billion, which includes from their retail outlets. Is 2011 going to be the year Amway takes the crown as the world’s biggest direct sales company? It’s going to be tough, with Avon also reporting first quarter sales up 7% over the same period last year.
The report also noted Amway North American sales continue to grow, which is great news for Amway’s oldest market, which has had some struggles in the past few years.
I posted yesterday on Amway North America’s stunning retention rate. Today it’s been followed up by the announcement of Amway’s global sales for 2010 – $9.2billion! Amway said
“… growth was fueled by strong 2010 results in China, the company’s largest market, as well as healthy gains in India, Korea, North America and Latin America.
Nutrilite, which has been the world’s largest nutritional brand for some years, chalked up nearly $4 billion of the sales, confirming Amway as a true “wellness company”. While specific figures aren’t provided, it’s good to see the North American marketing growing again. As I noted yesterday it’s already been reported that growth in that market was around 5%. Not surprisingly, alas, even after that information was released I’ve seen two separate Amway critics claiming Amway sales in North American was continuing to slide! (speaking of critics, I’ve come across some new information which further confirms the dishonesty of one well known Amway critic on the internet – more on that soon!)
But back to focusing on the good news, let’s put this figure in perspective. Sales increased by $800 million. That increase in sales is more than the total 2009 sales of all but the top 16 direct selling companies in the world. It’s more for example than the total reported 2009 sales of MonaVie ($785 million) and in the middle of a recession! It also puts Amway closer to direct selling leader Avon, who registered 6% growth and $10.9 billion in sales for the year.
Amway’s official sales press release was issued today and confirmed what was already publicly stated by Rich DeVos last Friday – Amway’s global sales for 2008 were $8.2billion – up 15% on Amway’s 2007 sales of $7.1 billion.
In a break from previous years, data for no individual markets or regions has not been separated out other than to say there was strong growth in Russia, China, and India and that overall 2/3 of Amway’s 58 affiliates recorded sales increases. This works out to 39 affiliates with growth and 9 either flat or decreasing. In 2007 it was reported that 39 out of 55 markets increased sales. I’m a little confused by the change in the number of affiliates as the only new market to open was Amway Vietnam. It’s possible that in markets like Scandinavia, which covers 4 countries, have been considered separately. Continue reading
I’ve been awaiting the official sales data which are due out next week, but Amway founder Rich DeVos has let the cat of the bag today – Alticor/Amway sales for 2008 were $8.2 billion, a 15% rise of 2007.
Amway 50 Facts (PDF)
1. Amway is a global leader in the $102-billion direct selling industry. More than three million Amway Business Owners operate independent businesses in more than 80 countries and territories around the world.
2. Amway and its subsidiaries employ more than 13,000 people worldwide.
3. Amway and its subsidiaries reported record sales of more than $7.1 billion for the year ending December 31, 2007.
4. Amway operates 65 Research and Development laboratories worldwide, staffed by more than 500 scientists, engineers, and technical professionals.
5. Amway Research and Development professionals have been awarded more than 500 patents and have had more than 400 papers published in top industry journals.
6. Amway is a leader in the U.S. Direct Selling Association, the World Federation of Direct Selling Associations, the National Association of Manufacturers, and the U.S. Chamber of Commerce.
7. Amway was ranked #43 on the Forbes Magazine 2007 list of “America’s Largest Private Companies.”
8. Our eco-friendly home care products help maintain a cleaner environment and a cleaner home. Continue reading