Candace Matthews is Amway’s Chief Marketing Officer. Earlier this year she was named Black Corporate Executive of the Year. The video below (first 7 minutes) is a great interview with her and discussing her role at Amway.
In his seminal work Good to Great: Why Some Companies Make the Leap… and Others Don’t, Jim Collins reports on some of the research he and his colleagues have done in to what transforms good companies in to great companies. One of the central tenets of the book his the “hedgehog concept”, based upon an ancient Greek parable:
The fox knows many things, but the hedgehog knows one big thing.
I’m not sure of the source or purpose of the following video, but it’s the first I’ve seen promoting the new Amway Global/Quixtar branding. It plays like a TV advertisement, but at a little over 2 mins seems longer than the average ad these days. Continue reading