I just got a hold of the following exciting news, first revealed on the Miss America blog a few days ago –

Artistry partners with Miss America organization in helping a woman’s inner beauty shine through. Collaboration is sure to enhance favorability for Artistry and Amway Global.

It’s a pleasure to get 2010 off to a great start by sharing incredibly exciting news with you about our global beauty brand, ARTISTRY® skin care and cosmetics – news that’s going to boost confidence in ARTISTRY and help make your beauty business flourish!

For the first time, we’ve teamed up with one of the nation’s leading achievement programs for young women – and one that holds the same philosophy as ARTISTRY … helping a woman’s inner beauty shine through from the inside out.

Today, we are proud to announce the ARTISTRY partnership with the Miss America organization!

What does that mean for Amway Global, the ARTISTRY brand, and your business? Awareness, favorability, and credibility – steps on the runway to success!

The newly crowned Miss America will be the proud endorser of ARTISTRY skin care and cosmetics. Imagine the credibility and popularity this will create for ARTISTRY and Amway Global in ads, catalogs, and on the website. Just think how positively customers and prospects will react to this!

ARTISTRY will be the official skin care and cosmetics provider for the Miss America pageant – that means contestants will learn how to put their best face forward with ARTISTRY products – and feel confident they’re doing the best they can for their skin.

The ARTISTRY scholarship, sponsored by Amway Global, will also allow women to shine. For the next two years, the ARTISTRY scholarship will continue to empower American women to achieve their personal and professional goals.

All of this is sure to boost awareness and favorability of ARTISTRY sky-high in the U.S. – and help build knowledge and confidence in the ARTISTRY brand.

The excitement begins later today with the video announcement from the current Ms. America, Katie Stam, yet today’s announcement is just the beginning. Much, much more is coming for ARTISTRY and Ms. America – and for your business! Look for the video and further updates on this partnership at What’s New at AmwayGlobal.com as well as the official ARTISTRY Facebook page.

Be sure to tune in to the Miss America Pageant on January 30, 8 p.m. ET on TLC when the new Miss America is crowned – it’s when we’ll all get a glimpse of who the proud endorser of ARTISTRY will be in 2010!