An exciting announcement from Amway North America this week –
Amway North America is about to kick off an exciting new sponsorship that will affiliate the Amway name with one of the most iconic and beloved sports brands in the world – the Detroit Red Wings. This relationship will allow for the AMWAY™ logo to appear on the Red Wings’ practice jerseys, as well as other AMWAY name and logo placement in the arena and online.
The Red Wings are a professional ice hockey team based in Detroit, Michigan. They are members of the Central Division of the Western Conference of the National Hockey League (NHL) and are one of the Original Six teams of the NHL.
As of 2010, the Red Wings have won the most Stanley Cup championships – 11 in all – of any NHL franchise based in the United States, and are third overall in total NHL championships, behind theMontreal Canadiens and Toronto Maple Leafs.
The first game that celebrates the new association will take place at the Joe Louis Arena in Detroit on Wednesday, November 17, 2010, as the Red Wings take on the St. Louis Blues. This game will air at 7:30 p.m. ET on Fox affiliates in the Midwest.
Watch for the AMWAY logo, which will appear on the dasher board during the game.
There are many benefits to this sponsorship, including:
- Millions of viewers at the arena or watching from the comfort of their homes will see the Amway logo placement on the dasher boards, just left of center ice, during ice hockey games.
- As a sponsor of the Red Wings, there will be various video, media, and PA announcement opportunities for Amway during the games.