Amway today reported record sales of $11.8 billion for 2013, a 4.4% increase on 2012 sales of $11.3 billion. This is the seventh consecutive year of growth and exceeds the previous year’s growth rate of 3.7%.
While the figures include revenue from other Alticor businesses, including JW Marriott and Amway Grand Hotels, Laura Mercier, and Gurwitch Products, 95% of it is from the Amway direct sales business. It is another solid result confirming Amway’s position as the #1 direct selling company in the world.
45% of sales were from the Nutrilite nutrition brand, 25% from Beauty, and 24% from Home Care and Durables.