The Alticor Media Blog is reporting that former Quixtar Double Diamond Randy Haugen and former Quixtar Diamond Don Wilson have withdrawn from the Team lawsuit against Quixtar in California. Including the initial withdrawal of Fred Harteis, that’s now three "major players" who have withdrawn from the suit. The remaining plaintiffs are –
Orrin Woodward, Chris Brady, Billy Florence, Chuck Goetschel, Tim Marks, Kirk Birtles, James Martin, Aron Radosa, David Brandy, Benjamin Dickie, Bruce Gilbank, Michael Martenson, and Chuck Cullen
Nutrilite has launched a new newsletter! The first issue is available via a PDF file on the Nutrilite website. (update: it’s gone, you can get it from Amway Wiki instead) It appears to be a two page double-sided flyer. On the cover is a short article on Nutrilite’s high quality standards. Page 2 describes a new study from China on the efficacy of Double X. Page 3 looks at “DeTox diets” and Page 4 promotes the Nutrilite Health Insititute Center for Optimal Health and the Nutrilite sponsored OC marathon. This looks like a good new addition to the marketing of Nutrilite and Nutriway products. Click on the image to the left to download it and read yourself.
Amway India is this week launching it’s first ever Television ad campaign, aimed at developing brand awareness in the rapidly growing Indian market. I don’t understand Hindi, but from an India news website –
A middle-aged woman aspiring to look young again, a young boy wishing he were taller, a dirty toilet seat and a grimy exhaust fan in need of cleaning — these are some of the images that make up Amway India Enterprises’ first television commercial scheduled to go on air on 19 September.
That’s my first reaction. I haven’t got time to look further or post more on this right now, but I encourage everyone to go check out http://www.simplynutrilite.com – a new website with a whole range of new products that are very price competitive and directly target successful products from other MLMs such as Xango and Agel.
One question – When do we get it in the rest of the World?
As of September 1, 2007, Amway’s Latin American affiliates – Argentina, Brazil, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Panama, Uruguay and Venezuela have merged to form one Latin America market.
As part of the merger, Lines of Sponsorship are now “consolidated” (CLOS), meaning they cross borders, much like someone in the US can directly sponsor someone in Canada into Quixtar.
Amway Australia first launched an internet portal in 1998, dubbed ELVIS (Electronic Link Via Internet Services). The service was an instant success, but was always simply an ordering system targeted at Amway distributors. In April 2, 8 months after the launch of Quixtar in the United States, ELVIS was replaced by a2k in Australia and New Zealand and included the ability for Amway distributors, now known as Amway Independent Business Owners, to allow their clients to order directly of the website. Unlike in North America, where Quixtar was a whole new company, with literally thousands of products from "partner stores", a2k was still under the Amway umbrella, albeit with the addition of a small number of partner stores, ala Quixtar.
Similar moves have already happened in Amway Europe, with most of the old eastern european Vebso websites rebranded as Amway websites. While some have transitioned, a number Western European markets continue to use the Amivo brand, but one can safely assume they too will be phased out.