It was less than a decade ago that cosmetic’s direct selling company was the largest and most successful direct selling company in the world, an honour now owned by Amway. This week comes the shocking news that Avon is closing down in Australia and New Zealand.
Direct selling is having significant challenges with rapid changes in technology and having to compete against the likes of Amazon and EBay, and this has been reflected in Amway’s own sales downturns the past 4 years. Something that may have turned around.
Amway Australia seems to be still having some success, with 10 new Platinums and Founders Platinums recognized last month, and recent new Diamonds Patrick and Joyce Mahakkapong and Hemant and Smitha Sahela.
Artistry, Amway’s premium cosmetic brand, continues to rank globally as one of the top 10 of all premium cosmetics brands.
It’s sad to see Avon’s struggles, but I’m sure the nearly 24,000 Avon reps in Australia may represent an opportunity for Amway?
What do you think?
The basis of any business is having products that have a market demand. If you have that, then you have a business. Critics of Amway and other companies that use MLM as a marketing strategy regularly claim the products are “over-priced junk”. Remarkably, when I’ve asked them how many of the products they’ve actually tried, the answer is almost always none. They’re judging the quality and value of products they’ve never tried.
So I thought I’d help them out. Look Magazine in the UK recently reviewed Artistry Advanced Skin Refinisher. The called it –
The Skin Refinisher That Will Change Your Life
And as for the price?
At £53.35 per 30ml bottle, it’s tonnes cheaper than a trip to the dermatologist’s, yet gives an impressively similar result.
So, if you’re a person evaluating Amway or Amway’s products, it’s a simple question. Who do you believe about the quality and value of Amway’s products? Someone who has never tried them, or expert evaluations by people who actually have?
And here’s a thought – why not try them out? There’s a money back guarantee if you don’t think they’re good value.
I just got a hold of the following exciting news, first revealed on the Miss America blog a few days ago –
Artistry partners with Miss America organization in helping a woman’s inner beauty shine through. Collaboration is sure to enhance favorability for Artistry and Amway Global.
It’s a pleasure to get 2010 off to a great start by sharing incredibly exciting news with you about our global beauty brand, ARTISTRY® skin care and cosmetics – news that’s going to boost confidence in ARTISTRY and help make your beauty business flourish!
For the first time, we’ve teamed up with one of the nation’s leading achievement programs for young women – and one that holds the same philosophy as ARTISTRY … helping a woman’s inner beauty shine through from the inside out.
Today, we are proud to announce the ARTISTRY partnership with the Miss America organization! Continue reading Amway Global and Artistry team up with Miss America!
Amway has been listed as one of China’s top consumer brands in the inaugural CLSA China Brands index. Of all brands, Amway was ranked 72nd, outranking companies such as Nestle (75), Apple (77), Panasonic (83), Toshiba (84), and Whirlpool (96).
Amway was listed within the skincare category, where it ranked 3rd after mass market brands OLay and L’Oreal.
This recognition follows only a short time after Amway was ranked one of Korea’s favourite foreign companies.
I gave Amway Scandinavia a bit of a slam the other day for some of their partner store pricing and it provoked some interesting comments. What seems clear is some markets seem to do a good job of setting up good deals for ABOs, others are not so good at it. I’m curious as to how these deals are setup and who is consulted. My feeling is if it’s not obviously a good deal when a new ABO or prospect looks at it, then the deal shouldn’t be done at all. It matters – I’m sure I’m not alone amongst ABOs in having had prospects return waving printouts of supposed “price comparisons” done by anti-Amway zealots and claiming the whole thing was a rip-off. I’m fundamentally lazy – why make Amway harder than it has to be?
So, in the interests of making it easier, and a more positive note for Amway Europe, here’s a price comparison I did recently (2009-08-20) of a range of Amway products in the UK. I did the comparison after a critic I was engaged in debate with claimed that with outlets like Tesco and ADSA –
“(the price of) Amway products (in the UK) are so out of kilter as to be ludicrous.”
I had no idea if he was right or wrong, so I thought I’d go and look. Here is what I found, and my response …. Continue reading Amway UK Price Comparisons
Amway 50 Facts (PDF)
1. Amway is a global leader in the $102-billion direct selling industry. More than three million Amway Business Owners operate independent businesses in more than 80 countries and territories around the world.
2. Amway and its subsidiaries employ more than 13,000 people worldwide.
3. Amway and its subsidiaries reported record sales of more than $7.1 billion for the year ending December 31, 2007.
4. Amway operates 65 Research and Development laboratories worldwide, staffed by more than 500 scientists, engineers, and technical professionals.
5. Amway Research and Development professionals have been awarded more than 500 patents and have had more than 400 papers published in top industry journals.
6. Amway is a leader in the U.S. Direct Selling Association, the World Federation of Direct Selling Associations, the National Association of Manufacturers, and the U.S. Chamber of Commerce.
7. Amway was ranked #43 on the Forbes Magazine 2007 list of “America’s Largest Private Companies.”
8. Our eco-friendly home care products help maintain a cleaner environment and a cleaner home. Continue reading Amway – 50 Facts