Category Archives: Artistry

Amway Global Mobile Brand Experiences hit the road

Robin Luymes, Manager, PR & Editorial at Amway Global, has posted a great blog about the new Nutrilite and Artistry Mobile Brand Experiences, which are currently touring North America with the Amway Global Tina Turner Live Tour. Robin has included some great photos of the Brand Experience buses, something regular reads of the TTAA sites got a sneak preview of last week, when one of my favourite Amway bloggers, Bridgett, posted some photos taken when she took a trip to Michigan – Amway Partners With Tina Turner: Mobile Marketing Is Simply the Best.

Inside the Nutrilite Experience bus
Inside the Nutrilite Experience bus

Robin also has an account up on Flickr where he has posted a whole heap more photos – check them out. In a piece of irony highlighted by Robin back in June, Amway’s Opportunity Zone blogs missed out on a Direct Selling Innovations award to another company that was utilising “a brand bus they used to crisscross the nation in support of their representatives”. What’s particulary ironic is that Amway pioneered this “innovation” nearly 50 years ago!

Amway Showcase Bus
Amway Showcase Bus

Amway South Korea is #2 in Cosmetics & Toiletries

According to Euromonitor, in 2003 Amway was the second best-selling manufacturer of Cosmetics & Toiletries in the South Korean market, outselling global giants like Unilever and Proctor & Gamble. Market leader was Korean manufacturer Amorepacific. The top 5 was –

  1. Amorepacific
  2. Amway
  3. LG Household & Care
  4. Proctor & Gamble
  5. Aekyung Group

Unlilever, the only other international company in the top 1, came in at 7th. Amway Korea is globally one of Alticor’s best performing markets.

(source)

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