Amway has been listed as one of China’s top consumer brands in the inaugural CLSA China Brands index. Of all brands, Amway was ranked 72nd, outranking companies such as Nestle (75), Apple (77), Panasonic (83), Toshiba (84), and Whirlpool (96).
Amway was listed within the skincare category, where it ranked 3rd after mass market brands OLay and L’Oreal.
I gave Amway Scandinavia a bit of a slam the other day for some of their partner store pricing and it provoked some interesting comments. What seems clear is some markets seem to do a good job of setting up good deals for ABOs, others are not so good at it. I’m curious as to how these deals are setup and who is consulted. My feeling is if it’s not obviously a good deal when a new ABO or prospect looks at it, then the deal shouldn’t be done at all. It matters – I’m sure I’m not alone amongst ABOs in having had prospects return waving printouts of supposed “price comparisons” done by anti-Amway zealots and claiming the whole thing was a rip-off. I’m fundamentally lazy – why make Amway harder than it has to be?
So, in the interests of making it easier, and a more positive note for Amway Europe, here’s a price comparison I did recently (2009-08-20) of a range of Amway products in the UK. I did the comparison after a critic I was engaged in debate with claimed that with outlets like Tesco and ADSA –
“(the price of) Amway products (in the UK) are so out of kilter as to be ludicrous.”
One of the regulars on AmwayTalk, MichMan, often passes Amway world headquarters in Ada, Michigan. He sent me this photo of a great billboard that’s up nearby. When he first mentioned it in the AmwayTalk forums, another poster, Deb, mentioned that Amway introduced the word “biodegradable” to the world with it’s first product, L.O.C. – Liquid Organic Concentrate. L.O.C. was one of the first commercially marketed biodegradeable cleaning products, meaning it’s components break down safely without damaging the environment.
I thought that sounded a little hyperbolic, Amway introduced “biodegradable” to the world? I know they’ve been “green” since the beginning, but that seemed a stretch. Then I started digging. I found this source that says the first known use of the word “biodegradable” was in a scientific text in 1961, barely a year or so after the founding of Amway. I then found sources from 1962, 1963, and 1964 (link broken) that all mentioned Amway marketing biodegradable products – that’s within a year of the first known use of the word. Continue reading Amway: Part of the green movement. Before there was one.→
1. Amway is a global leader in the $102-billion direct selling industry. More than three million Amway Business Owners operate independent businesses in more than 80 countries and territories around the world. 2. Amway and its subsidiaries employ more than 13,000 people worldwide. 3. Amway and its subsidiaries reported record sales of more than $7.1 billion for the year ending December 31, 2007. 4. Amway operates 65 Research and Development laboratories worldwide, staffed by more than 500 scientists, engineers, and technical professionals. 5. Amway Research and Development professionals have been awarded more than 500 patents and have had more than 400 papers published in top industry journals. 6. Amway is a leader in the U.S. Direct Selling Association, the World Federation of Direct Selling Associations, the National Association of Manufacturers, and the U.S. Chamber of Commerce. 7. Amway was ranked #43 on the Forbes Magazine 2007 list of “America’s Largest Private Companies.” 8. Our eco-friendly home care products help maintain a cleaner environment and a cleaner home. Continue reading Amway – 50 Facts→
For those awaiting my next post, as alluded to last week, my apologies. I injured my shoulder and haven’t been the most efficient computer user the last few days. Hobbies like blogging have taken a lower priority!