Category Archives: Commentary

Quixtar National Ad Campaign Begins

from …. 

National ad campaign for Quixtar launches
Ads start running in newspapers.

A multimillion-dollar campaign for Quixtar in the U.S. and Canada is now under way!

The goal of this expansive ad program is to generate excitement and
pride in the Quixtar business opportunity and in the Nutrilite® brand.
By creating and running its own ads, Quixtar will no longer allow its
critics to define this business. Instead, Quixtar will tell its own
story, in its own words, and on its own terms.

The campaign has kicked off with full-page newspaper ads in USA Today
that address Quixtar's foundations and the success of Alticor, its
parent company. The ads will be followed by a three-month campaign
blitz for Nutrilite in Newsweek magazine, beginning in October.

At the beginning of October, TV spots for Quixtar and Nutrilite will
begin airing on CBS, NBC, ABC, and Fox, as well as on cable networks
like The Learning Channel (TLC) and FoodTV. The ads are also slated to
appear on shows like the "Country Music Awards," "Macy's Thanksgiving
Day Parade," "Sunday Night Football on NBC," "Trading Spaces," and
"Rachael Ray 3 Minute Meals Combo."

Click here to see the full schedule (PDF)

Here's two of the advertisements focused on Nutrilite. Check back regularly and I'll see about more ….. Cool


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Dr Phil! Lawyers! Money! Naked Girls! Nutrilite!?!?

 Ok, so I lied about the naked girls. But frankly, this news just out is plain weird. A court case involving Phillip McGraw (aka Dr Phil), CSA Nutraceuticals and some product called ShapeUp! has been settled for $6 million in Nutrilite Daily multivitamins and $4.5 million in cash.

The court did not reach any decision regarding the case. Under the terms of the settlement agreement, a settlement fluid recovery fund will be established consisting of $6. million of Nutrilite® Daily Multivitamin/Multimineral, 6-month supply, and $4.5 million in cash, out of which all costs and attorneys fees will be paid. All of the contents of the Fund will be distributed. McGraw will have no personal obligation to contribute to the Fund.The agreement provides benefits to people who can establish, by affidavit or proof of purchase, that they bought Shape Up! supplements before July 1, 26. The agreement will also provide benefits to certain charitable organizations. These charities are to be selected by the parties and approved by the court.

Dr. Phil at Quixtar Live!
Anyone have any idea what this is about? Only thing I can imagine is that this company, endorsed by Dr Phil, was promoting some products, which apparently were crap, and they got sued. As a settlement to make everyone happy, the cash pays for all the lawyers, and the Nutrilite must go to all the customers to replace the crap products?

A lot of questions need to be answered!
Who gets the PV?
We know Dr Phil has spoken at Quixtar seminars (photo from Quixtar Live! 23 at right), is he an IBO now?

Has Dr. Phil just become an instant Quixtar Ruby?

If these folk like the Nutrilite, and it's not from Dr Phil., who do they buy off after 6 months? Can it be me?Money mouth

And importantly ….. did anyone think to put them on ditto? 

UPDATE: Here's the original lawsuit. And from The Los Angeles Times

Under terms of the settlement announced Monday, class members can receive a cash
refund of $12.5 for every box of Shape Up they bought, up to four boxes,
plaintiffs' lawyer Henry Rossbacher of Los Angeles said. Or they can elect to
receive two bottles of Nutrilite Daily Multivitamin/Multimineral supplements for
each box of Shape Up, up to eight bottles.

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BLOG: Alticor Acquisitions

Recently Alticor, the parent company of Amway and Quixtar purchased Gurwitch Products, which manufacturers and markets Laura Mercier luxury cosmetics. Not long after, Interleukin Genetics, majority owned by Alticor, announced the purchase of Alan James Group LLC, which markets a range of nutraceuticals. According to the Alticor press release, Gurwitch will continue to sell Laura Mercier products through traditional retail outlets –

Gurwitch Products will maintain close partnerships with its valued
retail partners and continue exclusive distribution of Laura Mercier
through high-end retail and online sales channels.

The Interleukin release on the Alan James Group acquisition states –

"Alan James will continue to do business under the name Alan James Group
as a wholly owned subsidiary of Interleukin Genetics, Inc."


"The company's products are sold at the nation's largest retailers,
including Wal-Mart, Target, CVS, Walgreens, Rite-Aid, Kroger and

Alticor has stated in both cases that the acquistions will aid in development of products for sale in the direct sales channel, nevertheless, Alticor now owns two companies that sell products in the retail
marketplace in direct competition with products being marketed by IBOs.

Should IBOs be concerned? It wouldn't surprise me to see critics claim this as evidence that the DeVos and Van Andel families believe the direct sales side of the business is in decline. I disagree. Strategic acquisitions and diversifications are smart business. I have heard Crown Ambassador Jim Dornan talk about how he is investing in shopping centres – obviously competition to Quixtar. I think that's just smart business – take advantage of both offline and online shopping, highly profitable industries – and something I intend to do myself in the future.

What do you think? Is Alticor moving in to the mainstream and potentially leaving IBOs behind? Or is it business as usual?

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BLOG: Accreditation – Is WWDB next?

Recently Quixtar launched a PDP accreditation system where the various "systems" that support IBOs in their business building efforts can get "official" Quixtar approval. It's my view that is one of the best steps forward Quixtar has made. To get accredited systems have to undertake various commitments, which are monitored, such as not pushing particular political or religious views, having formal contracts for tool rebates etc etc. I strongly recommend reading The IBO Communications Platform, available on for further details.

As of August 3, 26, only two PDPs have been accreditated – eFinity and Team5k. The accreditation process is quite arduous and there has been speculation that it may be difficult to impossible for some of the larger IBO organizations to comply.

Well, a little birdie has told me that WWDB, lead by Founder's Crown Ambassador Ron Puryear is well on the path to achieving accreditation and that iTeamUSA, headed by Diamond's Brad & Vera Doyle, is also vigorously pursuing it.

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BLOG: Quixtar Conversations?

I was over reading QuixtarBlog when I noticed the following ad served from BlogAds

A Fresh Approach to Quixtar Conversation

of the juvenile bickering on Quixtar blogs and forums? You need to try
out Quixtar Conversations – a new kind of website. Quixtar
Conversations uses a fresh approach to discussing Quixtar.

 Hmmm … that's interesting … obviously I had to go check this out!

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