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It was less than a decade ago that cosmetic’s direct selling company was the largest and most successful direct selling company in the world, an honour now owned by Amway. This week comes the shocking news that Avon is closing down in Australia and New Zealand.
Direct selling is having significant challenges with rapid changes in technology and having to compete against the likes of Amazon and EBay, and this has been reflected in Amway’s own sales downturns the past 4 years. Something that may have turned around.
Amway Australia seems to be still having some success, with 10 new Platinums and Founders Platinums recognized last month, and recent new Diamonds Patrick and Joyce Mahakkapong and Hemant and Smitha Sahela.
The Americas region lead the Enterprise in growth and will close the year with double-digit growth in 13 out of 15 markets, becoming the fastest-growing region in Amway. In partnership with you, we achieved record high numbers of Platinums and first-year Platinum requalifiers in all three subregions, in addition to major increases in average IBO income and the number of Diamonds.
In November, Amway North America (ANA) impressively marked 15 consecutive months of growth and higher IBO productivity. In addition, launches of Artistry® Men and Hydra-V and the Nutrilite Restage were all well received.
Latin America Spanish (LAS) saw 24% growth and celebrated the 30th anniversary of Panama – Amway’s first country in Latin America – and the 25th anniversary of Mexico. LAS also saw the successful launches of Satinique and Artistry® Color, and Little Bits™ was introduced in four countries.
Brazil exceeded sales and COI targets for the second year in a row – its best results in over a decade! The subregion also achieved its highest Platinum count in 10 years and awarded its first-time ever Triple Diamond pin. Additionally, Amway Brazil was the proud sponsor of the NBA Global Games in Rio with the Orlando Magic. The highlight was the community outreach event where Amway and NBA Cares donated a new basketball court to the children of Comunidade Cruzada São Sebastião.
The Americas region also had the honor of Dr. Sam visiting all three subregions to commemorate the 80th anniversary of Nutrilite. We rounded out the year with a focus on a Founders’ Fundamental – Family – when more than 7,700 IBOs and their guests from across the region gathered together in the Amway Center in Orlando to celebrate Family Day.
Alone, each of these accomplishments is impressive. Together, they are a testament of achievement few, if any, companies in our industry can match. Above all, they reflect the immense leadership and hard work that you bring to your Amway™ business every day. We are stronger because of your dedication. I am very grateful for your efforts and very proud of your performance.
As you look back over the year, I hope that you’ll take great pride in your accomplishments.
My sincere best wishes to you and your families for the holidays. I am excited about the future and confident that, together, we are entering the new year strongly positioned, renewed in spirit and determination, and prepared for more progress and success.
Have a blessed holiday season and a prosperous, healthy, and happy new year.
At the recent North American Diamond Club, Amway announced a proposal for significant changes to the basic compensation plan in Amway’s oldest market. Probably the most obvious change is the removal of the 3% and 6% bonus brackets, combined with halving the group volume requirements for 9% down to 300PV.
Replacing the 3% and 6% bonus levels will be a tiered “rewards” system offering discount coupons on Amway purchases the following month. For generating 100-149PV IBOs will earn a $10 discount, for 150-199PV $20 and for 200-299PV, $30. This program is similar to one introduced in Amway Europe a couple of years ago, where IBOs receive a 10€ discount coupon to use the following month. Unlike North America, however, the 3% and 6% bonuses remain (albeit at the higher volume levels of 200 and 600 points). Continue reading Amway North America proposes biggest changes to compensation plan in 25 years→
This was posted a few days ago and removed at Amway’s request. The announcement has now been officially made at Diamond Club, but remember – TTAA had the news first! 🙂
Last week, following a teaser video released by Amway, I asked What is Amway’s mystery new sponsorship? Well it seems the answer has leaked on Amway’s website (thank’s Carl for the tip!) so 3 days before the announcement at Diamond Club we can break the news that ….. Amway has entered an exclusive partnership between Amway, the United Football Coaches’ Association, and USA TODAY Sports. The sponsorship reportedly covers the next three College football championship games and playoffs as well as the coaches poll.
USA Today seems to have leaked the info more than a month ago, with their NCAAF Coaches poll website already mentioning “The Amway football coaches poll” (eta: after my original post revealing the sponsorship, the references to Amway on this page were removed. I expect they’ll be back soon, now that the announcement is official)
I’m not quite sure how this sponsorship “has the potential to capture the attention and active participation of more than 2 billion people!” but … ahhh …. look at that, the original pre-announcement on amway.com doesn’t say that any more! It now says – “has the potential to capture the attention and active participation of millons of people!”
That seems a little more realistic! For non-Americans, the NCAAF is College American Football and it has a HUGE following in North America, with upwards of 50,000,000 tickets sold to college football games. So while not quite the global impact the initial announcement suggested, this is a very significant announcement for Amway North America.
I’ve read the wikipedia article, but to be honest I’m not sure that I grasp what the NCAA Coach’s poll is, but it appears to engage a lot of people – can a fan explain in the comments?
But what’s the new deal? The introduction to the video on Amway’s website says –
Get ready for a sponsorship announcement that will really move the ball!
This month, Amway will kick-off an exclusive national sponsorship program that has the potential to capture the attention and active participation of more than 2 billion people! This history-making partnership will provide an undeniable appeal to individuals of all ages! Look for complete program details to be announced on February 19.
In the meantime, you’d better put a helmet on because it’s going to be a huge hit!
We have to wait a little over a week until the announcement, but I can’t help but theorize – it’s a national sponsorship program, which implies the United States, but it has “the potential to capture the attention and active participation of more than 2 billion people”, which is way more than the entire population of North America – so it’s a national sponsorship with global reach.
But how can a sponsorship of some US based sport gain the active participation of people around the world? Or is it a sport? “Champion” certainly implies it is.
So I googled around. Around 3 billion people watched the last Football World Cup. I’ve been unable to find data for the NBA, but it has big coverage in China – Amway’s largest market. The NFL is over for the year. NHL doesn’t have the global coverage. Formula 1 does, but it doesn’t tie in at all with Amway’s health & beauty market image, nor does the hint in the headlin for “move the ball” fit.
Frankly I’d be stunned if Amway sponsored the World Cup finals, but it’s in Brazil, so it’s not a “national sponsorship” for the US. Neither would say, sponsorship of the Champions’ League in Europe. The only US-based sport I can think of with large global appeal is the NBA – so perhaps Amway sponsoring the NBA finals?
Only other possibilities I can think of – US Open Tennis, US Open or Masters Golf? Any others?
And how does any of this get “global participation”??
I guess we just have to wait and see!
Update: Major League Baseball is another obvious option I missed – it’s a national sport in the US and it involves both balls and helmets. Amway has an existing relationship with MLB – but does it actively engage 2 billion people? Frankly I’m beginning to suspect I’m completely on the wrong track – heck, it could even be something with BodyKey and a weightloss related TV show like The Biggest Loser? After all, it’s estimated 2 billion people are overweight, and I’ve discovered that Amway and The Biggest Loser Resorts share the same supplier for their weightloss support websites.