One of the things Amway is often criticised for is “overpriced products”. Often the criticism is unfounded or unfair (see my earlier post Anatomy of Deceit – an Amway Critic’s price comparisons), but one common thread is that when people criticise Amway’s prices they more often than not don’t mention Amway products, but rather 3rd party products available through Amway. Usually though, when you actually go and compare the same or similar quality of product elsewhere, Amway is price competitive. Still, this isn’t always obvious. Who knew there were so many different types of toilet paper? How many people actually care? Continue reading Amway Scandinavia – Scandalous! What are they thinking?
Cindy Droog, web PR specialist for Amway Global (yes, Amway has a “web PR specialist!) revealed on twitter earlier today that Amway Europe was about to join the blogging world, with a new blog on the Amway Global Opportunity Zone.
The blog is now up. It’s author is Andrew Rhodes, Offline Communications Manager for Amway Europe. Is he going to need a new title now he’s joined the online community?
It’s great to see Amway expanding the blogs outside of North America and I look forward to seeing what Andrew has to contribute. I encourage ABOs throughout Europe to join the conversation! The first thing they might want to talk about is why most of the Amway western europe websites have been up and down for several days! 🙂
One of the innovations Amway has been launching around the world is more “brick and mortar” locations to help promote Amway and Amway brands. While there have been Amway Experience Centre’s for ABOs in some countries for some time, these were primarily targetted to the ABOs, not their customers and prospects. By contrast the new business centres seem to have been designed with the idea that ABOs can take their prospective clients and business partners along to get a better idea about Amway, as well as simply providing a visible location to increase credibility and provide a product pickup location. From what I understand the impetus for their introduction came out of their success in the Chinese market, where the government banned direct sales for several years, forcing Amway into changes.
It’s my belief the product pickup location idea may be an underestimated benefit of the new locations. People today love the convenience of internet shopping, but they also want things fast. One of my favourite computer stores allows me to order anything online (and pay for it if I choose) and then drop down to one of their pickup centers to get my order immediately. It makes for very fast and convenient shopping. I’d love to do the same with my Amway orders, alas there doesn’t appear to be any plans to introduce them in my corner of the world any time soon.
Amway UK has had a few challenges the past couple of years and their new “flagship centre” will be a welcome boost to the company there. I’m not sure when it’s due to open, but the design agency responsible for it’s construction, Mynt, today posted a blog with some shots of the interior and it looks sensational.
Update: Amway apparently asked Mynt to pull the pics until the official launch. Guess I’ll just have to show them here then 🙂 – click below Continue reading Amway UK Flagship Centre – First Look
Amway has been slowly delving into elements of social networking on the internet. A while ago Amway Euope quietly started posting links to sites of interest on there own Amway Europe Delicious bookmark site. More recently they’ve started promoting (and regularly updating) an Amway Europe feed on Twitter.
Amway Global in North America has been on Twitter for a while. There’s now a Nutrilite Health Twitter, an Artistry Beauty Twitter, an Amway Canada Twitter, and an Amway Global Twitter and as of a couple of days ago, a Ribbon Gift Twitter. I’ve not delved much into Twitter before, not really being sure of where it might be useful. Indeed, my initial experiences have not been good, with attempts to update my profile resulting in “twitter is over capacity” and “something is technically wrong” errors. Still, it has me intrigued, and the error messages are a clear indication it has plenty of other folk intrigued as well!
As “microblogs”, twitters are much simpler and easier for corporate staff to quickly keep Amway business owners up-to-date. One tweet of interest –
Looking at an IBO Facebook page promising “prosperity guaranteed.” Perfect example of why Social Media Guidebook for IBOs coming out soon!
Ten new followers overnight! Probably thanks to @BWW, also Tweeting great stuff about their LOA & Amway Global. We move forward together!
Amway has always been about “social networking”, technologies like FaceBook and Twitter are tools that can transform how we do it. But how to effectively and efficently use them is something I don’t think we’ve really learned how to do just yet.
PS You can “follow” me at http://twitter.com/ibofb
Amway Scandinavia, or more specifically Amway Denmark, has launched what I think is Amway Europe’s first corporate blog, focused on Amway’s sponsorship of the 2008 Nordea Danish Tennis Open. The blog is written by Mette Henius, External Affairs Coordinator for Amway Scandinavia.
It’s great to see Amway Europe getting some blogs going. As I’ve mentioned in numerous posts, I think getting more “positive” information on the internet is crucial to Amway’s reputation globally.
Still, I have to say the first step is somewhat disappointing. Not in the content or what the blog is about, but how it has been executed. It might be a great tool for communicating with IBOs or the media about the event, but as an aid to improving Amway’s reputation on the ‘net, it’s a dud. Why? Well, for a start, let’s look at the web addresses –
Here’s a short clip of part of the press conference announcing the AC Milan/Nutrilite partnerhip, including Amway handing over a $10,000 check to the Milan Foundation for Ronaldinho’s first goal for the club.
You can read the official announcement on AC Milan’s website (also in Italian) –
Folk on Amway Talk and in the comments on this site have wondered what benefits the recently announced Nutrilite partnership with AC Milan might bring to Amway business owners. Well, the video below is highlights of last weekend’s game between AC Milan and Sampdoria. Team Nutrilite member Ronaldinho scored 2 of Milan’s 3 goals.
While the video is not the best quality, you can clearly see Nutrilite signage behind and around the goals. This youtube video clip alone has had over 70,000 views within 2 days of posting. Other similar clips of the game take the viewers to well over 100,000. As Andy Gamm reports in the comments over on the Amway Global Opportunity Zone, the clips have also been played over and over again on news and sports channels throughout Europe – with viewers likely totalling in the millions.