Category Archives: Amway North America

Amway posts a billion dollars sales in a month

Grand Rapids press has reported that last month Amway had it’s first ever billion dollar month. Wow. To put that in perspective, according to Direct Selling News there’s only 11 other direct selling companies in the world that do over a billion dollars in a year. In 2010 Amway did US$9.2billion for the year, trailing only Avon, who reported sales of $10.9 billion, which includes from their retail outlets. Is 2011 going to be the year Amway takes the crown as the world’s biggest direct sales company? It’s going to be tough, with Avon also reporting first quarter sales up 7% over the same period last year.

The report also noted Amway North American sales continue to grow, which is great news for Amway’s oldest market, which has had some struggles in the past few years.

Updated Amway North America average incomes

In the latest Amway Business Opportunity Brochure (BOB), Amway North America has finally released some up dated average bonus statistics for that market. The figures are from 2009.

Level Average/yr Highest/yr Percent
Gold $12,303 $57,308 0.18%
Founders Platinum $40,125 $966,290 0.26%
Founders Emerald $142,181 $673,334 0.02%
Founders Diamond and above $609,541 $2,739,829 0.01%

Unfortunately the misleading “average monthly gross income for active IBOs” figure from a 2000 survey was not updated.

A few things stand out. First is that North American Emerald’s and Diamonds are significantly better compensated than their Amway Europe counterparts. This was one of the complaints of former UK Diamonds Jerry and Mandy Scriven. Converted to USD using today’s rates – Continue reading Updated Amway North America average incomes

Amway sales grow 9.5% to $9.2 billion

I posted yesterday on Amway North America’s stunning retention rate. Today it’s been followed up by the announcement of Amway’s global sales for 2010 – $9.2billion! Amway said

“… growth was fueled by strong 2010 results in China, the company’s largest market, as well as healthy gains in India, Korea, North America and Latin America.

Nutrilite, which has been the world’s largest nutritional brand for some years, chalked up nearly $4 billion of the sales, confirming Amway as a true “wellness company”. While specific figures aren’t provided, it’s good to see the North American marketing growing again. As I noted yesterday it’s already been reported that growth in that market was around 5%. Not surprisingly, alas, even after that information was released I’ve seen two separate Amway critics claiming Amway sales in North American was continuing to slide! (speaking of critics, I’ve come across some new information which further confirms the dishonesty of one well known Amway critic on the internet – more on that soon!)

But back to focusing on the good news, let’s put this figure in perspective. Sales increased by $800 million. That increase in sales is more than the total 2009 sales of all but the top 16 direct selling companies in the world. It’s more for example than the total reported 2009 sales of MonaVie ($785 million) and in the middle of a recession! It also puts Amway closer to direct selling leader Avon, who registered 6% growth and $10.9 billion in sales for the year.

Uhh – wow. Amway signs multiple NFL MVP Kurt Warner

NFL and Super Bowl MVP Endorses Amway’s World-Leading Brand of Vitamins, Minerals and Dietary Supplements
Amway North America  announced today that it has signed NFL and Super Bowl MVP Kurt Warner to a multi-year endorsement agreement to represent NUTRILITE® exclusively from Amway – the world’s leading brand of vitamin, mineral and dietary supplements.
“The people at Amway share the same business philosophies and family values that I apply to my professional and personal life,” said Warner.  “So, in that sense, it was really easy to see why I should partner with the NUTRILITE brand together in an effort to educate consumers on the benefits of proper nutrition and help Amway’s Independent Business Owners maximize their opportunities.”
The agreement marks the first time in the NUTRILITE  brand’s 76-year history that Amway has enlisted a professional football player to endorse its brands.  Warner will represent the entire NUTRILITE product line, including vitamins, minerals, dietary supplements, as well as weight management, sports and energy products, protein bars and sports drinks.
“Kurt‘s life is a true American success story, and in many ways, parallels the experiences of our Independent Business Owners, many of whom have persevered to overcome obstacles to achieve success,” says Jori Hartwig, Vice President of Marketing for Amway North America. “Even after retiring from football, he continues to inspire those who lead an active lifestyle and strive to achieve optimal health, while devoting oneself to family and community.”

Amway partners with the Detroit Red Wings

An exciting announcement from Amway North America this week –

Amway North America is about to kick off an exciting new sponsorship that will affiliate the Amway name with one of the most iconic and beloved sports brands in the world – the Detroit Red Wings. This relationship will allow for the AMWAY™ logo to appear on the Red Wings’ practice jerseys, as well as other AMWAY name and logo placement in the arena and online.

The Red Wings are a professional ice hockey team based in Detroit, Michigan. They are members of the Central Division of the Western Conference of the National Hockey League (NHL) and are one of the Original Six teams of the NHL.

As of 2010, the Red Wings have won the most Stanley Cup championships – 11 in all – of any NHL franchise based in the United States, and are third overall in total NHL championships, behind theMontreal Canadiens and Toronto Maple Leafs.

The first game that celebrates the new association will take place at the Joe Louis Arena in Detroit on Wednesday, November 17, 2010, as the Red Wings take on the St. Louis Blues. This game will air at 7:30 p.m. ET on Fox affiliates in the Midwest.

Watch for the AMWAY logo, which will appear on the dasher board during the game.

There are many benefits to this sponsorship, including:

  • Millions of viewers at the arena or watching from the comfort of their homes will see the Amway logo placement on the dasher boards, just left of center ice, during ice hockey games.
  • As a sponsor of the Red Wings, there will be various video, media, and PA announcement opportunities for Amway during the games.

UPDATE: I’ve posted an image of the jerseys over on AmwayTalk

Bye, bye Amway Global ….

…. Hello Amway! It’s been more than 3 years since I revealed (or at least hinted!) that Amway was going to be retiring the Quixtar name and more than 2 years since the transition to Amway Global became public. It seemed clear to me at the time that the “Global” suffix had been added to help placate IBOs who weren’t happy with the transition – to try to make them feel part of something “new” and “bigger” rather than stepping back into the bad old days. It seemed obvious to me the company would later transition to the simpler (and global!) “Amway” name. Still, there were IBOs who vehemently denied this and claimed Amway Global (which, ironically, was only ever Amway North America, not global) would never be called just “Amway”.

Well, they were wrong. In a message out to all IBOs this week, they’ve announced the transition from Amway Global to Amway.

Amway Global transitioning to Amway name in North America

Starting September 1, our name becomes Amway

Earlier this year, we let you know that our market research findings indicate our national advertising campaign has been successful, and the awareness and favorability of the Amway name continues to grow steadily in North America. Now is the right time to transition from Amway Global to Amway since:

• Net favorability for Amway has increased significantly since 2008.

• When consumers visit our website, 80% type www.amway.com

• Consumers who view our television advertising remember the name Amway.

Moving forward with the Amway name aligns us with all other affiliates. This will allow us to leverage the strong advantages of a single global brand.

Bye, bye Amway Global, hello Amway.

PS. My apologies for the dearth of posts lately, I’ve had a string of challenges in the offline world consuming my time.

Amway Jamaica!

Just saw this news on the Efinity Blog. Asafa Powell and his countrymen will no longer have to smuggle in the best nutritional products in the world! Welcome to Amway, Jamaica!

Amway Global is pleased to announce that the Amway Global business opportunity will be available in Jamaica beginning September 1, 2010. It’s exciting to see the expansion of the flagship market of North America with the authorization of this Caribbean island. Jamaica will be an extension of the existing island markets in the Miscellaneous Atlantic and Caribbean (M.A.C.) region, authorized under the U.S. Sales and Marketing Plan.

Please note: there will be no Amway office, employees, or warehouse space in Jamaica. Therefore, the product ordering will be the same as the U.S., with coreline products shipped from the Southeast Service Center (SESC) in Georgia, and available catalog merchandise shipped from the Spaulding Product Service Center (SPSC) in Ada, Michigan. For all product orders with the final destination being Jamaica, the ordering IBO shall be the “importer of record” and it will be his/her responsibility (through a freight forwarder or broker) to complete the required customs paperwork and, if applicable, pay duties when importing products into Jamaica. The name and U.S. address of the selected freight forwarder or broker must be provided to Amway by the ordering IBO where the freight forwarder or broker has agreed to act as the “importer of record.”,Freight forward orders are exempt from U.S. taxation. Continue reading Amway Jamaica!