Category Archives: Amway North America

Amway – The Power of a Positive Campaign

According to Forbes (and we know how accurate they can be), Amway Global this week launched a new advertising campaign dubbed “The Power of Positive”. I’ve not been able to find the ads published online anywhere (why not, Amway??)  but I did find the following video published by Amway IBO organisation eFinity on their FaceBook page. It’s apparently a behind the scenes type “teaser” of the upcoming campaign, probably produced by Amway to show IBO leadership. I look forward to seeing the actual ads!


Amway Global and Artistry team up with Miss America!

I just got a hold of the following exciting news, first revealed on the Miss America blog a few days ago –

Artistry partners with Miss America organization in helping a woman’s inner beauty shine through. Collaboration is sure to enhance favorability for Artistry and Amway Global.

It’s a pleasure to get 2010 off to a great start by sharing incredibly exciting news with you about our global beauty brand, ARTISTRY® skin care and cosmetics – news that’s going to boost confidence in ARTISTRY and help make your beauty business flourish!

For the first time, we’ve teamed up with one of the nation’s leading achievement programs for young women – and one that holds the same philosophy as ARTISTRY … helping a woman’s inner beauty shine through from the inside out.

Today, we are proud to announce the ARTISTRY partnership with the Miss America organization! Continue reading Amway Global and Artistry team up with Miss America!

IBOAI launches Social Media Guide for Amway Business Owners

I just came across this great new Social Media Resource Center on the IBOAI website, with tips on the do’s and dont’s of using social media to promote an Amway business. The guide gives some great summaries of different social media services, their rules and guidelines, and general netiquette on using them.

Where I found the guide falls down is in addressing older forms of internet communication such as blogs and forums and the continued failure to address the fact that the Internet is not a broadcast medium, as I pointed out last year. Amway seems to consider an IBO’s internet presence as a form of “non-local” advertising, when in fact something like a blog is as “local” as you can get – it’s only available to people who have actively decided to go to the location of your site. Something like google display ads are not “local” – you’re broadcasting them over a variety of websites over which you have no control, and neither does the recipient. Sending a spam email to masses of people you don’t know – that too is broadcasting. A blog post, a tweet, a facebook page – they’re local, narrowcast messages sent only to people who actively want to receive them – people who have made personal contact. Amway’s view seems to be that personal contact can only be made in one direction: IBO to prospect. Why? If this was a consistent rule, then if someone “in the real world” learned I was an IBO, and contacted me for some reason (saw an ad, read an old internet article, heard from a friend, whatever) – it would be wrong of me to respond to them. That’s ridiculous isn’t it? Continue reading IBOAI launches Social Media Guide for Amway Business Owners

Amway is a US Environmental Protection Agency Climate Leader

amway_climate_leaderNorth America readers are probably aware that many of Amway’s cleaning products have been recognized by the US Environmental Protection Agency as being Designed for the Environment. What readers may not be aware of is that Amway is also a part of the EPA’s Climate Leader program. The EPA says about the program – Continue reading Amway is a US Environmental Protection Agency Climate Leader

How many colors are you getting?

In recent times we’ve seen Amway opening high street stores in London and running billboards with move stars in Sydney. Today we’re seeing a really interesting promotion smack in the middle of New York City with the Nutrilite Farmers’ Market.

Nutrilite Streetscape installation NYC on Twitpic Get your #phytonutrients in NYC with #Nutrilite on Twitpic #Nutrilite Pop-up Farmers Market in NYC #phytonutrients on Twitpic

Nutrilite Phytonutrient truck is headed to Times Square #phyt... on Twitpic NYers filling their #phytonutrient gap with Nutrilite on Twitpic Nutrilite Color truck #phytonutrients on Twitpic

Along with the market, where they’re giving away hundreds of fruits & vegetables to passersby, Nutrilite has launched a new website at http://www.nutrilite.com/color promoting the need to get a wide spectrum of different phytonutrients in your diet. Why color? Well, it’s known that the different colors in fruit and vegetables are a sign of the different plant substances, or phytonutrients, that exist in the plants. Purple colors, like resveratrol in grapes is known to have strong cardiovascular benefits. The red lycopene in tomatoes helps with DNA health.

The farmer’s market and new website is complemented by a new blog – The Coloring Book (also on Twitter) and all are designed to encourage people to ensure they’re getting a wide range of phytonutrients. In research reported on the The Coloring Book today it was found that fewer than 20% of American’s get the recommend phytonutrient intake daily. How many colors are you getting?