Nutrilite – the World’s leading brand of Vitamin, Mineral, and Dietary Supplement

As Amway and Quixtar Business Owner’s know, Euromonitor International has certified that the supplement brand marketed exclusively by Amway and Quixtar, Nutrilite (marketed as Nutriway in Scandinavia and Australia/New Zealand), is the world’s best selling nutritional brand. Unfortunately “proof” of this claim has previously remained buried either in confidential reports or alternatively in Euromonitor reports that costs hundreds of dollars. Skeptics and critics of Amway and Quixtar have understandably queried the claim.

Well, earlier this year, Alticor asked Euromonitor to publicly verify the claim. Here it is.

8 thoughts on “Nutrilite – the World’s leading brand of Vitamin, Mineral, and Dietary Supplement”

  1. I am glad to see the nutrilite certification for 2007. I heard there is another survey in 2011 where nutrilite once again was declared as the top online vitamins, minerals and dietary supplements. I think a lot of IBOs like me would be very happy to get a copy of that certification. Thanks much for the great info you post.


  2. Monavie new mom company in market.ibo of this company uses amway ibo to make their network .what is amway’s future

    1. Amway is growing in 9 out of it’s top 10 markets, only Japan following the Tsunami was flat. MonaVie is only growing in new markets, and it’s total sales is less than Amway’s growth. IMO, Amway’s future looks good. MonaVie’s not so much.

  3. Hey IBOFB, do you have the latest survey from Euromonitor about Nutrilite claim ?? Maybe from 2007 to 2010 if there any ?? because in that PDF file, dated in 2007 that means 4 years ago…

    1. That was a PDF put out by I believe Amway India. I’m not aware of any updates to it, but the “claim” is updated every year on various Amway websites and publications.

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