I reported a few weeks back that according to a Thai newspaper report Amway had recorded 12 billion in sales last year. As I noted on the article shortly after it was published, a reliable source indicated it wasn’t accurate. That source proved to be correct and the official sales figures have now been released – a still impressive US$11.3 billion. This confirms Amway as overtaking Avon as the world’s #1 direct selling company. 2012 marks Amway’s seventh consecutive year of growth, and for the first time in 20 years there was growth in all of Amway’s top 10 markets , which include China, India, Japan, Korea, Malaysia, Russia, Taiwan, Thailand, Ukraine and the United States. Markets posting double-digit increases in 2012 included Colombia, Hong Kong, Italy, Mexico, Russia, Turkey and Venezuela.

Nutrilite again led sales, accounting for 45 percent of Amway’s sales. It continues to be the world’s #1 selling vitamin and dietary supplement brand. Beauty brands – including Artistry, BeautyCycle, Attitude, and Moiskin – generated 26 percent of sales. Home products, including Amway’s well known cleaning products and the world’s #1 selling point-of-use home water treatment system, eSpring, accounted for 22 percent of sales.

note: prior to 1999 Amway reported “estimated retail sales”, ie the sales value if all product were sold at recommended retail price. Since restructuring under the parent company Alticor, actual revenue from sales to distributors are reported. Estimated actual revenues for earlier years are included for comparison.