By now you’ve probably seen the Quixtar/Amway Global Now You Know TV and print advertisements. Well, a week or so ago Quixtar begin a new phase in it’s marketing push, with a “direct response” campaign promoting Nutrilite Brainiums DHA supplements for children. As well as the Television advertisement (below) there are direct mail and print ads for Brainiums and Nutrilite.
Interestingly, in the IBO area of the Quixtar website it says –
To fully leverage the national exposure and attention these key products will receive, make your status as a Quixtar IBO known! You can advertise yourself in local newspapers, bulletins, or play programs – anything that people in your area turn to for news or information.
It goes on to give contact information for getting ads reviewed and approved, but it’s been a long time since Amway/Quixtar has publicly encouraged IBOs to advertise in newspapers! If anyone has an example of an “approved” ad, I’d love a copy.
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