The Amway Australia full page advert I mentioned yesterday is now available at The Australian online: Amway – A World Class Business. It’s more of an “advertorial” than an advertisement and the web version is a little difficult to navigate, but nevertheless it’s a great promotion for the Amway business, highlighting some (mostly young) IBO achievers as well as new Amway products and an “editorial” by Amway Australia General Manager Michial Coldwell
The article gives the impression it may be just the start of an ongoing initiative, it will be interesting to see the response and if it is continued.
Amway Australia is continuing their marketing push in the mainstream media. Last year there was a huge Artistry billboard featuring Sandra Bullock in the middle of Sydney, and tomorrow there’s going to be a full page in The Australian – the country’s leading newspaper. According to Amway –
More than 1 million people will receive a copy of our stunning Amway advertorials, which will include IBO recognitions and product information.
One particularly exciting piece of the advertisement is the public endorsements of sporting superstars Libby Trickett and Adam Gilchrist. Libby is announced as the Amway Brand Ambassador and Adam the Nutriway Brand Ambassador. You could not get two more respected people in Australian sport.
I’ve received word that multiple world recorder holder and triple olympic gold medallist, Libby Trickett has joined champion cricketer Adam Gilchrist as a spokesperson for Amway Australia and the Nutrilite and reportedly also Artistry brands. Gilchrist has also been re-signed as a spokesperson for a futher two years, continuing his work promoting both Nutrilite and the Amway One by One and Freedom Wheels campaign for children.
Trickett and Gilchrist are two of the highest profile and respected sports people in Australia and this is great news for Amway Australia IBOs. In more Amway Australia sports news, champion rugby league and rugby union player, and Amway Founders Platinum, Mat Rogers has helped lead expansion team the Gold Coast Titans into the finals of the Australian NRL Championships for the first time, finishing third after the regular season.
Elsewhere, Amway Global in North America has announced that the contract with Nutrilite spokesperson and 400m World Champion Sanya Richards has not been renewed, and Amway Europe announced similarly for Artistry Cremè Luxury spokesperson Sandra Bullock.