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Unless you’ve been hiding under a rock the past year, you’ve surely encountered the wildly successful Gangnam Style song and music video from Korean pop star PSY. Well, Amway Korea has apparently been swallowed by the K-Pop trend. I give you “Dreaming” one of the stranger (for us westerners) Amway videos that I’ve encountered –
That’s a challenge for Amway business owners in the rest of the world! You’ve got much the same products and much the same business plan as Amway Korea – can you help make Amway one of the public’s favourite companies in your country?
According to Euromonitor, in 2003 Amway was the second best-selling manufacturer of Cosmetics & Toiletries in the South Korean market, outselling global giants like Unilever and Proctor & Gamble. Market leader was Korean manufacturer Amorepacific. The top 5 was –
LG Household & Care
Proctor & Gamble
Unlilever, the only other international company in the top 1, came in at 7th. Amway Korea is globally one of Alticor’s best performing markets.