Tag Archives: Amway

Amway Facts, Amway North America

Amway posts a billion dollars sales in a month

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Grand Rapids press has reported that last month Amway had it’s first ever billion dollar month. Wow. To put that in perspective, according to Direct Selling News there’s only 11 other direct selling companies in the world that do over a billion dollars in a year. In 2010 Amway did US$9.2billion for the year, trailing only Avon, who reported sales of $10.9 billion, which includes from their retail outlets. Is 2011 going to be the year Amway takes the crown as the world’s biggest direct sales company? It’s going to be tough, with Avon also reporting first quarter sales up 7% over the same period last year.

The report also noted Amway North American sales continue to grow, which is great news for Amway’s oldest market, which has had some struggles in the past few years.

Amway Facts, Amway North America

Updated Amway North America average incomes

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In the latest Amway Business Opportunity Brochure (BOB), Amway North America has finally released some up dated average bonus statistics for that market. The figures are from 2009.

Level Average/yr Highest/yr Percent
Gold $12,303 $57,308 0.18%
Founders Platinum $40,125 $966,290 0.26%
Founders Emerald $142,181 $673,334 0.02%
Founders Diamond and above $609,541 $2,739,829 0.01%

Unfortunately the misleading “average monthly gross income for active IBOs” figure from a 2000 survey was not updated.

A few things stand out. First is that North American Emerald’s and Diamonds are significantly better compensated than their Amway Europe counterparts. This was one of the complaints of former UK Diamonds Jerry and Mandy Scriven. Converted to USD using today’s rates – Continue reading Updated Amway North America average incomes →

Amway Facts, Amway News, Amway North America, Market News

Amway sales grow 9.5% to $9.2 billion

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I posted yesterday on Amway North America’s stunning retention rate. Today it’s been followed up by the announcement of Amway’s global sales for 2010 – $9.2billion! Amway said

“… growth was fueled by strong 2010 results in China, the company’s largest market, as well as healthy gains in India, Korea, North America and Latin America.

Nutrilite, which has been the world’s largest nutritional brand for some years, chalked up nearly $4 billion of the sales, confirming Amway as a true “wellness company”. While specific figures aren’t provided, it’s good to see the North American marketing growing again. As I noted yesterday it’s already been reported that growth in that market was around 5%. Not surprisingly, alas, even after that information was released I’ve seen two separate Amway critics claiming Amway sales in North American was continuing to slide! (speaking of critics, I’ve come across some new information which further confirms the dishonesty of one well known Amway critic on the internet – more on that soon!)

But back to focusing on the good news, let’s put this figure in perspective. Sales increased by $800 million. That increase in sales is more than the total 2009 sales of all but the top 16 direct selling companies in the world. It’s more for example than the total reported 2009 sales of MonaVie ($785 million) and in the middle of a recession! It also puts Amway closer to direct selling leader Avon, who registered 6% growth and $10.9 billion in sales for the year.

Amway News

And now a word from the experts …

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While tabloid journalism seems to be the name of the game with Jayne O’Donnell and USA Today, there are actually bonafide experts on topics like multilevel marketing that also regularly publish articles. One example is Direct Selling News, a trade journal focused on the direct selling and network marketing industry. This month they have published an article that provides a nice, intelligent rejoinder to USA Today’s piece. I suggest you give it a read!

Special Report: Amway – returning to it’s powerful brand

Commentary

A response to USA Today and their sins of omission

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The media rarely fails to surprise me in their ignorance and sheer laziness when reporting on the topic of multilevel marketing, and alas,  USA Today is no exception. Today they published an article Many in multilevel marketing sales find it hard to earn much that was somewhat critical of MLM, and attacked two companies in particular – Amway and Fortune Hi-Tech Marketing. It’s so full of poor journalism, errors, misconceptions, and downright deceit I don’t quite know where to start in response.

(note: I’ve focused only on Amway here and not covered the article’s discussion of Fortune Hi-Tech Marketing as I know little of how they operate)

A good place is probably the various sins of omission, perhaps most obvious with a glance at a calendar. Why do I say this? Well, the journalist, Jayne O’Donnell, cites three former Amway distributors in the piece – husband and wife Jim & Lori Wittlich and Jack Tucker. The Wittlich’s report they were with Amway for two years, ending in 2000. Tucker says he was a distributor until “the late 90’s“.

USA Today has clearly has missed the fact that it’s currently the year 2011! More than a decade has passed since these folk were involved with Amway. Can you imagine someone writing a story on say, General Motors, and talking to customers and employees from more than a decade ago to get a picture of the company? Why wouldn’t you interview current or recent distributors? Are they that hard to find? The only reasons I can think of do not reflect well on either Ms O’Donnell nor USA Today.

Yet that’s one of the lesser sins of omission. Continue reading A response to USA Today and their sins of omission →

Amway News

Amway’s spring cleaning – tough decisions and smart decisions

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A couple of interesting changes reported out of Amway this week. The first was the opening of the new Amway Insider blog site – http://blogs.amway.com. Amway was a bit of a pioneer in the corporate blogging world when they launched first Robin Luymes Real Quixtar blog and then Beth Dornan’s Quixtar Insider blog. In December 2006 they however made what I began to think of as a strategic mistake – they launched The OpportunityZone and progressively added more and more blogs from more and more contributors.

On the face of it you might think that was a good idea, however there’s two reasons why it’s generally a bad idea to have so many blogs! First of all it’s a burden on your staff. Blog posting essentially became yet another task for what were already busy staff – and not surprisingly after various initial flurries of activity, most of the postings started to trail off in frequency. Continue reading Amway’s spring cleaning – tough decisions and smart decisions →