Over on the Artistry focussed All Dolled Up Opportunity Zone Blog, regular blogger Jessica Ellis has handed the reins for the day to Lindsay Martin from Amway Global Media Relations. Lindsay gives a great rundown on one of Amway Globals recent initiatives to increase media and public awareness of the Artistry skin care and cosmetics brand. A few weeks ago they flew a number of “opinion leaders” in the cosmetics and beauty field to Ada, Michigan to check out the science and manufacturing behind Artistry products. One local show, Take 5 from Grand Rapids WZZM Channel 13 has already aired a segment on the tour and posted it online.
Tuesday night I was at an Open Plan, the presenter did a great job, but he did one thing that irritates the heck out of me and in my opinion is problematic and potentially dishonest. What did he do? Well, as is unfortunately not uncommon, when explaining the various benefits of becoming an Amway Business Owner (ABO), one he promoted was the idea that “you’ll save 30% on stuff you’re already buying”. Leaving aside the issue of whether saving money is a sensible way to promote starting a business or not, this is a problem, because for many people sitting in the audience it is at best misleading, and indeed usually completely false. Continue reading ABOs – Please stop selling Amway as a way to save money→
In his seminal work Good to Great: Why Some Companies Make the Leap… and Others Don’t, Jim Collins reports on some of the research he and his colleagues have done in to what transforms good companies in to great companies. One of the central tenets of the book his the “hedgehog concept”, based upon an ancient Greek parable:
The fox knows many things, but the hedgehog knows one big thing.
For a few months now I’ve been working on a new website – Amway Watch. Amway Watch is solely dedicated to reporting news on the Amway business from around the world, using official sources such as newspapers, Amway press releases, court documents and such.
This site, The Truth About Amway, will continue to break news on controversial and other topics that are generally not of interest for most people and not “in the mainstream”. The Blog area will also continue to provide my thoughts and analysis on various topics about the Amway Business. I won’t however be updating the front page on general “news” as much as I might have in the past – the focus for that will be Amway Watch. Continue reading Announcing Amway Watch→