According to Euromonitor, in 2003 Amway was the second best-selling manufacturer of Cosmetics & Toiletries in the South Korean market, outselling global giants like Unilever and Proctor & Gamble. Market leader was Korean manufacturer Amorepacific. The top 5 was –
- LG Household & Care
- Proctor & Gamble
- Aekyung Group
Unlilever, the only other international company in the top 1, came in at 7th. Amway Korea is globally one of Alticor’s best performing markets.
Post a comment below or Discuss this post on Amway Talk
One issue that often arises regarding Amway and Quixtar products is pricing. Critics will occasionally publicize price comparisons that ostensibly show that Amway and Quixtar products are over-priced. The problem with these comparisons is that they rarely incorporate any judgment on value or quality. For example, Artistry was ranked a top 5 “prestige brand” by Euromonitor International. What does “prestige brand” mean? Well, by virtue of it’s quality and packaging, Artistry was deemed to be in the same category as brands such as Lancôme, Estée Lauder, Clinique and Chanel. This means that if you are going to do price comparisons, it should be done with those brands – not with the cheapest cosmetics you can find at the local supermarket.
Artistry is Amway and Quixtar’s #2 best selling product range, with sales of around a billion dollars a year. The top selling products though are the Nutrilite range, with sales in the order of two billion dollars a year, making Nutrilite the best selling nutritional brand in the world. However, if you do a “price comparison” you may be in for a shock. You’ll find Nutrilite Bio-C Plus (Acerola-C in some markets), for example, much more expensive than the average Vitamin C tablet at the local store. There’s a reason for this. The majority of nutritional supplements are produced synthetically in factories. When you buy Vitamin C, what you are usually getting is Ascorbic Acid made in a laboratory. Vitamin C was first isolated from food in 1928 and in 1932 it was discovered that a diet deficient in Ascorbic Acid could lead to scurvy. Vitamin C is also a very strong antioxidant – helping prevent oxidative damage to cells in the body. Continue reading The Nutrilite Difference